Marketing Analytics
Blog
Google Analytics Realtime Reports
As the name suggests, Google Realtime reports let you see what is happening on your website right now. In particular, you can see what locations and sources your visitors are coming from, what pages they are viewing, the content they are...
How to Block Referral Traffic from Spammers in Google Analytics
If you notice a huge spike in the amount of referral traffic you see reported in Google Analytics, chances are your results are being inflated by a site that is spamming you. The good news is you can easily clean up your data by excluding...
How to Use Call Tracking with Google My Business Listings Without Hurting SEO
I recently participated in a panel discussion held by the Digital Marketers of the Palm Beaches. One of the hot topics was Local SEO and in particular, how optimizing Google My Business listings was becoming a cornerstone of SEO for...
What is CNAM?
CNAM is the acronym for Caller ID Name. If you have a mobile phone, you have already seen CNAM tracking in action. It’s the technology that lets you see who is calling when that person is unknown to you. Part of what you pay for with call...
How to Increase Conversions by Reallocating Google Ads Campaign Budgets
campaign It’s more common than not for marketers and agencies to work within a budget when running Google Ads. Even when Google Ads are working very successfully and generating a positive ROI, cash flow and other business constraints may...
An Introduction to Google Display Ads, Part II
In Part I of our introduction to Google Display Ads, we covered what Google Display Ads are and why you should consider adding Google Ads to your marketing arsenal. In Part II, we discuss the mechanics of setting up and managing Google...
Jess Phone Call Tracking Features Google Analytics Integration
Jess now lets you track your phone calls as events and goal completions in Google Analytics. It’s fast and easy to setup. Simply log in to Jess, click your initials in the upper right corner to access the admin menu and: Click Customer...
An Introduction to Google Display Ads, Part I
Google advertising is often equated with Google search ads. However, this is just the tip of the iceberg of Google’s paid advertising product options. Today, we are going to talk about Google display campaigns, which let you place your...
Subscribe
To Our Newsletter
