If you are a small business owner thinking about investing in Google Ads, the first thing that probably comes to mind is using it to help your business appear in the search results when people use a keyword related to your business. You’d...
It would surprise those who know me well that I binge watched Amazon’s Making the Cut. After all, I’ve been accused of barely being able to dress myself. One of my friends, a fabric expert who always looks great, has threatened more than...
In a time of uncertainty and where face-to-face interaction is scarce, many companies are concerned about what this lack of human contact may mean for their business. Understanding a brand is an experience for users, and with social...
A few days ago, I read an opinion piece in the New York Times about The Great Alaska Earthquake, a 9.2 Richter’s Scale earthquake that hit Anchorage in 1964. Members from the newly formed Disaster Research Center, which was then based at...
While there are exceptions to the rule, most businesses will invest in marketing at some point. Facebook Ads, Mailchimp, and other marketing technology software providers make it easier than ever to get started. But how do you know if...
This is the second in a series of posts to help you understand how to interpret the digital advertising reports provided by your marketing vendors or your in-house marketing team. If you’ve ever stared at a marketing report and not...
campaign It’s more common than not for marketers and agencies to work within a budget when running Google Ads. Even when Google Ads are working very successfully and generating a positive ROI, cash flow and other business constraints may...
In Part I of our introduction to Google Display Ads, we covered what Google Display Ads are and why you should consider adding Google Ads to your marketing arsenal. In Part II, we discuss the mechanics of setting up and managing Google...
