Setting up Google Ads is easy to do, but hard to get right. Whether you have done it yourself or delegated to someone in house or at an agency, here are 5 things you should look at to tell if you are on the right track. Do you have any...
An Introduction to Google Ad Campaign Types
If you are a small business owner thinking about investing in Google Ads, the first thing that probably comes to mind is using it to help your business appear in the search results when people use a keyword related to your business. You’d...
Passion and Personality Trump Planning in Making the Cut Finale
It would surprise those who know me well that I binge watched Amazon’s Making the Cut. After all, I’ve been accused of barely being able to dress myself. One of my friends, a fabric expert who always looks great, has threatened more than...
4 Ways to Build Your Brand Online
In a time of uncertainty and where face-to-face interaction is scarce, many companies are concerned about what this lack of human contact may mean for their business. Understanding a brand is an experience for users, and with social...
What Will Get Us Though COVID-19? Collaboration and Compassion.
A few days ago, I read an opinion piece in the New York Times about The Great Alaska Earthquake, a 9.2 Richter’s Scale earthquake that hit Anchorage in 1964. Members from the newly formed Disaster Research Center, which was then based at...
What is Conversion Tracking, and Why It Should Matter to You
While there are exceptions to the rule, most businesses will invest in marketing at some point. Facebook Ads, Mailchimp, and other marketing technology software providers make it easier than ever to get started. But how do you know if...
Understanding Google and Facebook Ad Reports
This is the second in a series of posts to help you understand how to interpret the digital advertising reports provided by your marketing vendors or your in-house marketing team. If you’ve ever stared at a marketing report and not...
How to Increase Conversions by Reallocating Google Ads Campaign Budgets
campaign It’s more common than not for marketers and agencies to work within a budget when running Google Ads. Even when Google Ads are working very successfully and generating a positive ROI, cash flow and other business constraints may...
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