by Ellen Thompson | Mar 20, 2020 | Google Ads, Inspiration
What Will Get Us Though COVID-19? Collaboration and Compassion. A few days ago, I read an opinion piece in the New York Times about The Great Alaska Earthquake, a 9.2 Richter’s Scale earthquake that hit Anchorage in 1964. Members from the newly formed Disaster...
by Ellen Thompson | Mar 6, 2020 | Google Ads, Marketing Analytics
While there are exceptions to the rule, most businesses will invest in marketing at some point. Facebook Ads, Mailchimp, and other marketing technology software providers make it easier than ever to get started. But how do you know if your marketing is working?...
by Ellen Thompson | Feb 26, 2020 | Google Ads, Marketing Analytics
This is the second in a series of posts to help you understand how to interpret the digital advertising reports provided by your marketing vendors or your in-house marketing team. If you’ve ever stared at a marketing report and not understood what you were looking at,...
by Ellen Thompson | Nov 9, 2019 | Google Ads
How to Increase Conversions by Reallocating Google Ads Campaign Budgets campaign It’s more common than not for marketers and agencies to work within a budget when running Google Ads. Even when Google Ads are working very successfully and generating a positive ROI,...
by Ellen Thompson | Oct 24, 2019 | Google Ads, Google Analytics, Marketing Analytics
An Introduction to Google Display Ads, Part II In Part I of our introduction to Google Display Ads, we covered what Google Display Ads are and why you should consider adding Google Ads to your marketing arsenal. In Part II, we discuss the mechanics of setting up and...
by Ellen Thompson | Oct 21, 2019 | Google Ads, Marketing Analytics
An Introduction to Google Display Ads, Part I Google advertising is often equated with Google search ads. However, this is just the tip of the iceberg of Google’s paid advertising product options. Today, we are going to talk about Google display campaigns, which let...
by Ellen Thompson | Oct 8, 2019 | Google Ads
New Return on Ad Spend Report We’re pleased to announce Jess now automatically calculates your Return on Ad Spend (ROAS) by advertising source. Jess lets you see side-by-side ROAS calculations for each of your advertising campaigns. Return on Ad Spend is an...
by Ellen Thompson | Oct 4, 2019 | Google Ads
Google Search Ads – An Introduction for Executives and Business Owners Part II Welcome to Part II of our introduction to Google Search Ads. In Part I, we introduced you to Google Search Ads and how they work. In Part II, we dive in deeper and describe the how you are...
