by Ellen Thompson | Nov 9, 2019 | Google Ads
How to Increase Conversions by Reallocating Google Ads Campaign Budgets campaign It’s more common than not for marketers and agencies to work within a budget when running Google Ads. Even when Google Ads are working very successfully and generating a positive ROI,...
by Ellen Thompson | Oct 24, 2019 | Google Ads, Google Analytics, Marketing Analytics
An Introduction to Google Display Ads, Part II In Part I of our introduction to Google Display Ads, we covered what Google Display Ads are and why you should consider adding Google Ads to your marketing arsenal. In Part II, we discuss the mechanics of setting up and...
by Ellen Thompson | Oct 21, 2019 | Google Ads, Marketing Analytics
An Introduction to Google Display Ads, Part I Google advertising is often equated with Google search ads. However, this is just the tip of the iceberg of Google’s paid advertising product options. Today, we are going to talk about Google display campaigns, which let...
by Ellen Thompson | Oct 8, 2019 | Google Ads
New Return on Ad Spend Report We’re pleased to announce Jess now automatically calculates your Return on Ad Spend (ROAS) by advertising source. Jess lets you see side-by-side ROAS calculations for each of your advertising campaigns. Return on Ad Spend is an...
by Ellen Thompson | Oct 4, 2019 | Google Ads
Google Search Ads – An Introduction for Executives and Business Owners Part II Welcome to Part II of our introduction to Google Search Ads. In Part I, we introduced you to Google Search Ads and how they work. In Part II, we dive in deeper and describe the how you are...
by Ellen Thompson | Sep 21, 2019 | Google Ads
Google Search Ads – An Introduction for Executives and Business Owners Part I Our SEO for Executives and Business Owners post generated a lot of positive feedback, and so we’ve decided to write more articles to help executives and business owners understand other...
