Track and calculate your cost per qualified lead.
See Real Results
With Form Tracking
Form tracking lets you know which advertising sources, campaigns, and keywords are generating leads. Jess enriches your contact form submissions with data that shows exactly how your prospects found you. Jess lets you remove spam submission data, current customers, and other sources that are inflating your current lead reports. You can import advertising costs and marketing consultants’ fees to calculate your cost per lead.
Identify Qualified Leads
You can use Google Analytics to track form submissions, but conversion data over-reports results because it tracks all form submissions, including duplicates, spam, and submissions from current customers and prospective suppliers. Jess lets you qualify leads with one click, so you can see how many new, qualified leads you are generating.
Calculate Cost Per Lead
Jess automatically calculates the cost per lead for Google Ads, Facebook Ads, and Microsoft Advertising, down to the campaign or keyword. Jess also lets you enter fees you’re paying consultants for SEO, email marketing, and other marketing services which allows you to compare the cost per lead for all marketing campaigns in one place.
Cost per Sale
Use the Salesforce or ZohoCRM integrations, or manually update your opportunities when you close sales, to see the Cost Per Sale by marketing campaign. Jess also calculates your Return on Ad Spend for all sources
Works With Your Own Forms
Jess form tracking is easy to set up on most websites and works with your own forms. At $40 per month, it’s an affordable solution that helps businesses see which marketing campaigns are paying for themselves by tracking and quantifying the buyer’s journey from contact form submission to sale.