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Add form tracking and call tracking and track qualified leads all the way to the sale.
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Jess made it really clear that Facebook retargeting ads were working, but other audiences were not. Jess helped us understand our marketing results and make changes that increased our sales.
Latest From the
Jess Marketing Blog
Limitations of Using Google Analytics Goals to Track Marketing Results
Setting up Google Analytics Goals lets you track actions users take on your website, such as contact form completions, order submissions, or time on site in excess of a designated number of minutes. Reporting Google Analytics goal...
10 Industries Less Affected by Coronavirus
During these trying times, many companies have had to completely overhaul their business practices to survive. Adaptability has been the key to many companies’ abilities to not just stay afloat but to remain successful. For many, this has...
Marketing Analytics for SMBs: How to Go Beyond Google Analytics Part II
This is the second of a two-part series of posts to help SMBs take their analytics beyond the basics. In Part I, we introduced you to Danny of Farryn Electric and our plan to help him improve his analytics. In part II, we’ll share how we...