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Jess Marketing Blog
This is the second of a two-part series of posts to help SMBs take their analytics beyond the basics. In Part I, we introduced you to Danny of Farryn Electric and our plan to help him improve his analytics. In part II, we’ll share how we...
The famous management strategist Peter Drucker said, “You can't manage what you can't measure. It follows that you can’t get the most out of your marketing (and manage away wasteful spending) without being able to measure your results....
Monthly reporting is one of the most important things an agency does, but is also a source of constant dread. Even agencies that use Google Data Studio or another automated reporting tool spend many days writing, compiling, and sending...