by Ellen Thompson | Oct 24, 2019 | Google Ads, Google Analytics, Marketing Analytics
Jess Blog In Part I of our introduction to Google Display Ads, we covered what Google Display Ads are and why you should consider adding Google Ads to your marketing arsenal. In Part II, we discuss the mechanics of setting up and managing Google Display Ads, how to...
by Ellen Thompson | Oct 23, 2019 | Google Analytics, Marketing Analytics, Marketing Software
Jess Blog Jess now lets you track your phone calls as events and goal completions in Google Analytics. It’s fast and easy to setup. Simply log in to Jess, click your initials in the upper right corner to access the admin menu and: Click Customer Enter your own Google...
by Ellen Thompson | Oct 21, 2019 | Google Ads, Marketing Analytics
Jess Blog Google advertising is often equated with Google search ads. However, this is just the tip of the iceberg of Google’s paid advertising product options. Today, we are going to talk about Google display campaigns, which let you place your ads on millions of...
by Ellen Thompson | Sep 25, 2019 | Marketing Analytics
Jess Blog Dynamic Number Insertion, aka DNI, help marketers track the source of phone call-based website leads. It is the foundation of phone call tracking software applications.Who Should Use Dynamic Number Insertion?If you are spending money on multiple marketing...
by Ellen Thompson | Sep 17, 2019 | Marketing Analytics
Jess Blog There are endless metrics you can use to measure the success of lead generating marketing campaigns. Unfortunately, most of them are vanity metrics. While some do measure actions that happened as a result of your marketing efforts, they don’t answer the...
by Ellen Thompson | Aug 9, 2019 | Marketing Analytics
Jess Blog Marketing Report Standards and Limitations Marketing performance reports provided by agencies typically provide a snapshot of the previous month’s performance. Sometimes, comparative analytics highlight changes from the previous month, or the same...
