by Ellen Thompson | Mar 6, 2020 | Google Ads, Marketing Analytics
While there are exceptions to the rule, most businesses will invest in marketing at some point. Facebook Ads, Mailchimp, and other marketing technology software providers make it easier than ever to get started. But how do you know if your marketing is working?...
by Ellen Thompson | Feb 26, 2020 | Google Ads, Marketing Analytics
This is the second in a series of posts to help you understand how to interpret the digital advertising reports provided by your marketing vendors or your in-house marketing team. If you’ve ever stared at a marketing report and not understood what you were looking at,...
by Ellen Thompson | Feb 15, 2020 | Google Analytics, Marketing Analytics
Google Ads can help you get your brand in front of potential customers quickly. However, it’s easy to make costly mistakes, including ones that aren’t obvious or easy to find. Such was the case with a search campaign I recently reviewed for a friend which inspired...
by Ellen Thompson | Feb 1, 2020 | Google Analytics, Marketing Analytics
As the name suggests, Google Realtime reports let you see what is happening on your website right now. In particular, you can see what locations and sources your visitors are coming from, what pages they are viewing, the content they are browsing, and the events and...
by Ellen Thompson | Jan 18, 2020 | Google Analytics, Marketing Analytics
If you notice a huge spike in the amount of referral traffic you see reported in Google Analytics, chances are your results are being inflated by a site that is spamming you. The good news is you can easily clean up your data by excluding the traffic from the...
by Ellen Thompson | Dec 12, 2019 | Marketing Analytics
CNAM is the acronym for Caller ID Name. If you have a mobile phone, you have already seen CNAM in action. It’s the technology that lets you see who is calling when that person is unknown to you.Part of what you pay for with call tracking solutions like Jess is...
by Ellen Thompson | Oct 24, 2019 | Google Ads, Google Analytics, Marketing Analytics
An Introduction to Google Display Ads, Part II In Part I of our introduction to Google Display Ads, we covered what Google Display Ads are and why you should consider adding Google Ads to your marketing arsenal. In Part II, we discuss the mechanics of setting up and...
by Ellen Thompson | Oct 23, 2019 | Google Analytics, Marketing Analytics, Marketing Software
Jess now lets you track your phone calls as events and goal completions in Google Analytics. It’s fast and easy to setup. Simply log in to Jess, click your initials in the upper right corner to access the admin menu and: Click Customer Enter your own Google Analytic...
