Marketing Analytics
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Passion and Personality Trump Planning in Making the Cut Finale
It would surprise those who know me well that I binge watched Amazon’s Making the Cut. After all, I’ve been accused of barely being able to dress myself. One of my friends, a fabric expert who always looks great, has threatened more than...
4 Ways to Build Your Brand Online
In a time of uncertainty and where face-to-face interaction is scarce, many companies are concerned about what this lack of human contact may mean for their business. Understanding a brand is an experience for users, and with social...
What Will Get Us Though COVID-19? Collaboration and Compassion.
A few days ago, I read an opinion piece in the New York Times about The Great Alaska Earthquake, a 9.2 Richter’s Scale earthquake that hit Anchorage in 1964. Members from the newly formed Disaster Research Center, which was then based at...
What is Conversion Tracking, and Why It Should Matter to You
While there are exceptions to the rule, most businesses will invest in marketing at some point. Facebook Ads, Mailchimp, and other marketing technology software providers make it easier than ever to get started. But how do you know if...
Understanding Google and Facebook Ad Reports
This is the second in a series of posts to help you understand how to interpret the digital advertising reports provided by your marketing vendors or your in-house marketing team. If you’ve ever stared at a marketing report and not...
Google Ads Reports Metric Definitions
I’ve been lucky enough to travel to places where no one speaks English. As a result, I know what it’s like to experience the anxiety and discomfort that occurs when you can’t speak the language. I’ve also traveled to places where people...
How to Use Google Ads Search Terms to Reveal and Fix Campaign Mistakes
Google Ads can help you get your brand in front of potential customers quickly. However, it’s easy to make costly mistakes, including ones that aren’t obvious or easy to find. Such was the case with a search campaign I recently reviewed...
Call Recording Now Available on Jess
You can now record incoming calls on Jess. The call recording feature creates audio-based recordings of your telephone conversations and attaches them to your leads. Listen to calls from the Jess dashboard to qualify leads, evaluate your...
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