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How to Do Your Own SEO Audit
So you’re thinking of hiring an SEO company to get more traffic to your website. Maybe you already hired one, and you’re starting to think things don’t look right, but have no way of proving it. While there are thousands of great SEO...
Deep Work Book Summary
Cal Newport’s Deep Work is an antidote for a world where the human attention span has dropped to a mere eight seconds. In this book, Newport introduces the concept of deep work, as well as its opposite, shallow work. He makes the argument...
An Introduction to Google Ad Campaign Types
If you are a small business owner thinking about investing in Google Ads, the first thing that probably comes to mind is using it to help your business appear in the search results when people use a keyword related to your business. You’d...
Three Tools to Help You Thrive in a Virtual Environment
If you’re like many business owners I know, you’ve still getting the kinks out and continuing to learn how to be productive in a virtual environment. You’re beyond the basics like getting people connected from home and teaching them how...
How to Track Calls from Mobile Phones Using Google Tag Manager and Google Analytics
Modern smartphones give users the ability to seamlessly call your business by clicking on the phone number on your website. Tracking these calls is the first step toward understanding how these potential customers are finding your site...
How to Track Contact Form Submissions Using Google Tag Manager and Google Analytics
Who is submitting contact forms on your website? Where are these potential leads coming from? Tracking conversions, like form submissions, is the first step to understanding how your marketing campaigns are performing. In this tutorial,...
How to Install Google Tag Manager on Your Website
After you set up a Google Tag Manager (GTM) account, you need to install the GTM code on your website. This tutorial provides instructions, or links to resources, to help you install Google Tag Manager on popular website platforms...
Setting up Google Tag Manager for Beginners
If you are interested in using Goals in Google Analytics to track where your leads and other conversions are coming from, chances are you are going to need to set up and use Google Tag Manager (GTM). This tutorial provides a step by step...
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