CNAM is the acronym for Caller ID Name. If you have a mobile phone, you have already seen CNAM in action. It’s the technology that lets you see who is calling when that person is unknown to you.
Part of what you pay for with call tracking solutions like Jess is integration with CNAM service providers and access to Caller ID information. We send the phone number of the caller to the CNAM service, it sends us the name of the caller, when available, and we attach it to the phone call record.
Since some people block caller ID, the name of the person calling isn’t always available. When this occurs, you’ll see the city and state associated with the phone number.
Have questions about CNAM? Reach out and we’ll try to answer them.
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