Google Ads can help you get your brand in front of potential customers quickly. However, it’s easy to make costly mistakes, including ones that aren’t obvious or easy to find. Such was the case with a search campaign I recently reviewed...
You can now record incoming calls on Jess. The call recording feature creates audio-based recordings of your telephone conversations and attaches them to your leads. Listen to calls from the Jess dashboard to qualify leads, evaluate your...
As the name suggests, Google Realtime reports let you see what is happening on your website right now. In particular, you can see what locations and sources your visitors are coming from, what pages they are viewing, the content they are...
If you notice a huge spike in the amount of referral traffic you see reported in Google Analytics, chances are your results are being inflated by a site that is spamming you. The good news is you can easily clean up your data by excluding...
I recently participated in a panel discussion held by the Digital Marketers of the Palm Beaches. One of the hot topics was Local SEO and in particular, how optimizing Google My Business listings was becoming a cornerstone of SEO for...
CNAM is the acronym for Caller ID Name. If you have a mobile phone, you have already seen CNAM tracking in action. It’s the technology that lets you see who is calling when that person is unknown to you. Part of what you pay for with call...
campaign It’s more common than not for marketers and agencies to work within a budget when running Google Ads. Even when Google Ads are working very successfully and generating a positive ROI, cash flow and other business constraints may...
In Part I of our introduction to Google Display Ads, we covered what Google Display Ads are and why you should consider adding Google Ads to your marketing arsenal. In Part II, we discuss the mechanics of setting up and managing Google...
