In this post, you’ll learn why links are important and how to create internal and external links in Divi, one of the most popular WordPress themes. Why Create Links Links from one page to another are “votes of confidence” for the page you...
Google Business Profiles (or GBP, formerly Google My Business or GMB) are designed for brick-and-mortar businesses that have a physical location where customers visit as well as local service businesses that travel to customer locations...
Your online reputation can significantly impact your business, and there is nothing more frustrating than a negative review you don’t deserve. The good news is it is possible to get reviews removed if they are libelous, fake or for the...
If you have a WordPress site, you may be one of the 2 million users that chose to build your site on Divi, one of the most popular WordPress themes. You or your developer probably chose it because it’s feature-rich, which makes it faster...
If you are like many businesses, posting to Facebook, Instagram, Twitter, and maybe even LinkedIn if you sell B2B, is already part of your social media marketing strategy. But are you posting to your Google Business Profile? If not, read...
The ability to write reviews is a standard feature on all social media and local directory platforms, including Google My Business. Since 68% of buyers are affected by review sentiment, it’s important to have positive reviews because they...
When businesses that serve a local market ask me what’s the first thing they should do to improve their marketing, I tell them to claim and optimize their Google Business Profile (formerly known as Google My Business or GMB) listing. In...
When marketers discuss Search Engine Optimization (SEO) with you, they often focus on customer-facing elements such as choosing the right keywords for a business. They will also recommend certain website design elements such as mobile...
