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How to Claim, Add, and Optimize Your Google My Business Listing

How to Claim, Add, and Optimize Your Google My Business Listing

When businesses that serve a local market ask me what’s the first thing they should do to improve their marketing, I tell them to claim and optimize their Google My Business listing. In this post, you’ll learn what a Google My Business listing is, why it’s important, and how to claim and optimize your GMB listing.

What is a Google My Business Listing?

Google My Business is a tool that lets businesses create an online presence. It’s fee and gives you the opportunity to tell prospects information about your business including your business hours, location, the products and services you offer, and much more.

Why is a GMB Listing Important?

Your Google My Business listing appears when people search for your business and helps you show up in the Google Maps listings when people search for products and services your business offers.

Creating and maintaining a Google My Business presence is important because it can help you generate awareness about your business and generate qualified, free traffic to your website that converts into leads and sales.

How to Claim Your Google My Business Listing

There’s a good chance your business already has a Google My Business listing. If not, you can add one.

First, see if you already have a listing. Go to google.com and type in the name of your business and the city and state you are located in.

If you see the Knowledge panel appear on the right-hand side, or your business is listed in the maps results, you already have a listing.

If you haven’t claimed the business, you will see a link that says:

Own this business?

Screenshot of Google Business knowledge panel in search results

Click it and enter your business name.

If you see your business name, click it.

Click Manage Now

If you’ve already claimed it, you will see that the profile has already been claimed. You’re all set and ready to go, but you’ll need to login to Google My Business with the account you used to set it up to proceed.

If you need to claim your GMB listing, Google will need to you verify that you own the business. This helps keep your GMB listing secure. You can request Google to send you a postcard. When you receive it, you’ll need to log into your Google My Business account and enter it to complete the verification process. You may see other ways to verify your business, but the post card if the most common option.

If you didn’t see your business listing, click Add your business to Google.

Screenshot showing process to add business to Google

Enter your business name and business category.

Click next.

You can add a location if you have a business location that people can visit. If you do, select Yes and click Next.

Enter your address and click Next.

Enter your phone number and click Next.

Add your website and click Next.

Finally, click Mail and Google will send you a postcard. When you receive it, you’ll need to log into your Google My Business account and enter it to complete the verification process.

How to Optimize Your Google My Business Listing

For the best chance to make your GMB listing the source of free traffic and leads for your business, you’ll want to make sure your GMB profile is as complete as possible.

Go to business.google.com and log in using the same Google account you used to set up your GMB profile.

Click the Info menu and fill out all the fields as completely as possible. Pay special attention to the Business Description field. You’ll see this overview field that you’ll find under From the business. Take advantage of the 750 characters you are allowed to use to describe your product and services as thoroughly as possible.

Screenshot of Google My Business dashboard

You’ll also want to add photos, products, and services. Click these menus and follow the on screen instructions.

Now that you’ve set up your Google My Business listing, you’ll want to actively maintain it. Learn about how to use Google My Business posts and reviews to grow your business in our next post.

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