Google Analytics 4 is Google’s next generation analytics tool. It was officially launched in October 2020 and has left marketers and business owners, including yours truly, wondering exactly what to do. This article will introduce you to...
While we occasionally have the opportunity to market a new company or product, it’s more often than not that when we are pitching for new business, the prospective client is already working with another marketing consultant or agency and...
Marketing agencies focus most of their own marketing efforts on generating leads as the engine that will consistently grow their businesses. The rise of professional social media platforms, email marketing software, and other inbound...
For beginners, creating and editing website content may seem daunting. Fortunately, WordPress's user-friendly interface accommodates amateurs while simultaneously offering more technically advanced features for experts. Even if you work...
Google Analytics provides an in-depth analysis of a website's data in a comprehensive reporting interface. From detailed audience demographics to individual page performance metrics, the platform boasts extensive data viewable in both...
Setting up Google Analytics Goals lets you track actions users take on your website, such as contact form completions, order submissions, or time on site in excess of a designated number of minutes. Reporting Google Analytics goal...
During these trying times, many companies have had to completely overhaul their business practices to survive. Adaptability has been the key to many companies’ abilities to not just stay afloat but to remain successful. For many, this has...
This is the second of a two-part series of posts to help SMBs take their analytics beyond the basics. In Part I, we introduced you to Danny of Farryn Electric and our plan to help him improve his analytics. In part II, we’ll share how we...
