The famous management strategist Peter Drucker said, “You can't manage what you can't measure. It follows that you can’t get the most out of your marketing (and manage away wasteful spending) without being able to measure your results....
Monthly reporting is one of the most important things an agency does, but is also a source of constant dread. Even agencies that use Google Data Studio or another automated reporting tool spend many days writing, compiling, and sending...
Setting up Google Ads is easy to do, but hard to get right. Whether you have done it yourself or delegated to someone in house or at an agency, here are 5 things you should look at to tell if you are on the right track. Do you have any...
As the saying goes, “An ounce of prevention is worth a pound of cure.” Though the target of this advice was originally our bodies, it holds true for anything we care about, including our digital assets. If you’ve been around long enough,...
Since March, it feels as though we, like the Egyptians in ancient times, have been suffering through a series of plagues. Instead of locusts, boils, and rivers flowing with blood, we have experienced COVID-19, lockdowns, unemployment, and...
If you want to track the source of leads that are generated when people call you from your website, you could use a single call tracking number that would help you track all calls that were placed from your website. But that only solves...
Although COVID-19 pushed millions of people from offices into a work from home environment, I’ve been doing it for 18 years. Colleagues ask if I worry about my people being productive. I respond, “Not with Teamwork.” Teamwork is project...
So you’re thinking of hiring an SEO company to get more traffic to your website. Maybe you already hired one, and you’re starting to think things don’t look right, but have no way of proving it. While there are thousands of great SEO...
