Google Analytics provides an in-depth analysis of a website's data in a comprehensive reporting interface. From detailed audience demographics to individual page performance metrics, the platform boasts extensive data viewable in both...
Setting up Google Analytics Goals lets you track actions users take on your website, such as contact form completions, order submissions, or time on site in excess of a designated number of minutes. Reporting Google Analytics goal...
During these trying times, many companies have had to completely overhaul their business practices to survive. Adaptability has been the key to many companies’ abilities to not just stay afloat but to remain successful. For many, this has...
This is the second of a two-part series of posts to help SMBs take their analytics beyond the basics. In Part I, we introduced you to Danny of Farryn Electric and our plan to help him improve his analytics. In part II, we’ll share how we...
The famous management strategist Peter Drucker said, “You can't manage what you can't measure. It follows that you can’t get the most out of your marketing (and manage away wasteful spending) without being able to measure your results....
Monthly reporting is one of the most important things an agency does, but is also a source of constant dread. Even agencies that use Google Data Studio or another automated reporting tool spend many days writing, compiling, and sending...
Setting up Google Ads is easy to do, but hard to get right. Whether you have done it yourself or delegated to someone in house or at an agency, here are 5 things you should look at to tell if you are on the right track. Do you have any...
As the saying goes, “An ounce of prevention is worth a pound of cure.” Though the target of this advice was originally our bodies, it holds true for anything we care about, including our digital assets. If you’ve been around long enough,...
