Posts By
Ellen Thompson

Mapping Keywords to Existing Sites

Once you’ve selected the keywords you want to track, you’re ready to start optimizing your site. The first step is keyword mapping which simply put is deciding which pages should be optimized for which keywords. It’s helpful to remember...

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Set up Keyword Tracking

Leads and sales from SEO take some time to materialize and that’s because several things need to happen first. Your site needs to appear in the search engines results and people need to find you and click through to your site. Depending...

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How to Find Keywords

It wasn’t so long ago that if you wanted to spread the word about your small business, you placed an ad in the local newspaper and hoped for the best. Marketing was very expensive and unless you offered a coupon, there was no solid way to...

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Internal Linking

An internal link is a link from one page to another page on a website. Internal links can help you improve SEO, make it easier for your site visitors to find what they are looking for, and help search engine crawlers get to all pages on...

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Adding Keywords to Your Site

Search engines reward pages that best answer questions searchers ask with high rankings. Getting keywords into your title tags as well as in the text of your website is the foundation of telling search engines about the products and...

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Updating Meta Descriptions

A meta description allows you to summarize the contents of a particular website page. Think of it as an elevator pitch or advertisement for your page! While it’s not considered in the algorithm that determines your page’s ranking, search...

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Updating Title Tags

A title tag specifies the title of a web page and is one of the most important factors that controls how well you rank for particular keywords. While it’s vital for SEO rankings, it also improves site usability. The title tag text will be...

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