Ellen Thompson | Marketing Analytics Software Developer
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Ellen Thompson

Updating Title Tags

A title tag specifies the title of a web page and is one of the most important factors that controls how well you rank for particular keywords. While it’s vital for SEO rankings, it also improves site usability. The title tag text will be...

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Set Up Search Console

In this tutorial, you’ll learn about the benefits of Google Search Console and I’ll show you how to set it up. But before you proceed, keep in mind you’ll need to verify ownership of your website to complete the Search Console setup...

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Sign Up for Google Analytics

Google Analytics is a free website analytics platform. It gives you the data you need to understand who is visiting your website, how they found you, and how they interact with your website. While there are other analytics platforms, most...

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Sign Up for a Google Account

You’ll need a Google Account to use Google services like Google Analytics or Google Search Console. If you don’t have one or you want to set up another account, click the link in the description section below to start. Enter your name and...

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Setting SEO Goals

Now it’s time to take those objectives to the next level and set some measurable (and realistic) goals. While it’s OK to measure top of the funnel metrics like the number of keywords with first page rankings, traffic, or leads, ultimately...

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Setting SEO Strategy

Before you start working on SEO, it’s helpful to make sure your website is a proper foundation for SEO success and review your objectives. Let’s talk about your website first. SEO can increase traffic to your website, but that’s only half...

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SEO Strategy and Goal Setting Overview

Before investing in SEO, it’s important to spend some time thinking about how it fits into your overall marketing strategy, what you expect to achieve, and how you’ll measure that your efforts have been worthwhile. That’s what I’ll cover...

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