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Internal Linking

An internal link is a link from one page to another page on a website. Internal links can help you improve SEO, make it easier for your site visitors to find what they are looking for, and help search engine crawlers get to all pages on your site. Internal links are also very easy to create and so it’s a fast way to improve SEO and your site’s usability.

The text you set up to link from is called anchor text. You’ll want to use keywords in the anchor text, rather than generic phrases like click here. For example, suppose you were linking from your home page to a page that describes the espresso drinks you offer. It would be better to link from “espresso drinks” or even “Lattes, Cappuchios, and More” rather than “click here.”

From a WordPress visual editor, navigate to the page you would like to add the link to and edit the element that has the text you would like to link from. Select the text you would like to make your anchor text and click the link icon. You can either paste in your link or start typing the name of the page you would like to link to and select it. Save your changes.

Need help adding internal links on your Squarespace or Wix website? Follow the links in the description below for step-by-step instructions.

View the previous lesson, Heading Tags.

Return to the SEO Course page.

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