Leads and sales from SEO take some time to materialize and that’s because several things need to happen first. Your site needs to appear in the search engines results and people need to find you and click through to your site. Depending on the cost and complexity of your products and services, people may visit your site several times before making a decision to get in touch, buy, or walk in your store.
Tracking how you are ranking for targeted keywords is important because it gives you an early indication that you are headed in the right direction and there are two ways to accomplish this.
The first way is to monitor Google Search Console, a free tool from Google that lets you see where your keywords are ranking and how often they are appearing in search engine results. There are several advantages to using Search Console. First, it’s free, so companies with the smallest budgets can still keep track of keyword rankings. Second, it reports all the keywords you are ranking for which gives you new keyword ideas and helps you understand what keywords are already triggering your site to appear in search engine results. Finally, you can see how many clicks you’ve earned and also track changes in search engine rankings. The downside is you can’t specify a discreet list of keywords, so you’ll need to spend time finding the keywords that you care about in a very large list of keywords.
The second way is to use a keyword tracking tool. These tools let you enter the exact list of keywords you would like to track and update daily so you can quickly and easily see how you are ranking for the keywords you care most about. The only downside is these services aren’t free. Most services are $20-50 per month or more depending on the number of keywords you want to track. However, if you are serious about SEO, you’ll want to invest in a paid keyword tracking tool, like Jess.
In the meantime, if you haven’t already, set up Google Search Console. There’s a link to step-by-step instructions below.
View the next lesson, Mapping Keywords to Existing Sites.
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