It wasn’t so long ago that if you wanted to spread the word about your small business, you placed an ad in the local newspaper and hoped for the best. But traditional marketing was very expensive and (unless you offered a coupon) there...
How to Use Google Ads to Do SEO Keyword Research for Free
You want to improve your organic search presence, but your limited marketing budget may be preventing you from hiring an SEO expert. While doing SEO in-house may feel intimidating, there are many things you can do yourself to enhance your...
How to Leverage Local Directory Sites’ SEO to Increase Traffic to Your Local Business
If you are a local business owner and search for your own business’s services on Google, your search engine results will most likely include a blend of links to online directories in addition to links to the websites of businesses that...
How to Do Your Own SEO Audit
So you’re thinking of hiring an SEO company to get more traffic to your website. Maybe you already hired one, and you’re starting to think things don’t look right, but have no way of proving it. While there are thousands of great SEO...
How to Use Call Tracking with Google My Business Listings Without Hurting SEO
I recently participated in a panel discussion held by the Digital Marketers of the Palm Beaches. One of the hot topics was Local SEO and in particular, how optimizing Google My Business listings was becoming a cornerstone of SEO for...
What is SEO? A Simple Explanation for Business Owners and Executives
What is SEO and Why is it So Confusing? There are many blog posts that tackle the question, “What is SEO?” However, the experts who author the posts often forget that SEO prospects and clients aren’t involved in SEO on a daily basis and,...
8 SEO Reporting Software Platforms Our Agency Actually Uses
If you do a search for the best SEO reporting tools for agencies, most of the results are giant lists that aren't particularly curated. Since we have experience in the industry, we thought it would be more helpful to tell you exactly...