If you do a search for the best SEO reporting tools for agencies, most of the results are giant lists that aren’t particularly curated. Since we have experience in the industry, we thought it would be more helpful to tell you exactly what we use on a daily basis for ourselves and our clients. Here are 8 SEO analytics reporting platforms that we find useful every day.
This service, offered by Google, tracks and reports on your website traffic. It gives you insight into how users are engaging with your website through a variety of channels. Google Analytics makes it easier for you to determine what may be engaging your target market or how to build upon that through the data it captures. You can use it to reposition and expand on successful content or reallocate resources from things that aren’t working to things that are. The best part is that it’s free to sign up and use!
Google Search Console
This is another Google-provided service that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. Search Console is important because, if your site isn’t indexing properly, then it doesn’t matter how great your SEO strategy is. Additionally, when you link Search Console and Google Analytics, you can see what keywords you’re showing up for and which ones get people to click through to your website. Google Search Console is one of the best source of SEO keyword ideas. It’s also free to sign up and use!
Google Tag Manager
Google Tag Manager (GTM) allows you to manage and implement snippets of code (known as tags) on your website. Once you install GTM, you will be able to install tracking codes without having to modify the code on your site. Tag Manager can be used to install Google Analytics or set up to work with Google Analytics to track Events. GTM can also store code from non-Google products. It’s a best practice to have all of your tracking codes in one place, and GTM lets you do it. As with the other Google services mentioned, it’s free to install and use.
Jess is a marketing analytics and reporting software platform that takes a different approach to reporting SEO results. The Jess SEO reporting dashboard integrates with Google Analytics and Google Search Console to report keyword, traffic, and goal completions results. Jess automatically emails reports that present data charts alongside dynamically generated text that explains your results, allowing you to completely automate monthly reporting for just $8 per month per report. Jess features optional add ons that let you track contact form submissions or phone calls and see the source and medium of individual leads. Take your analysis to the next level by entering your SEO management fees and calculating the cost per lead, then follow the leads and mark which ones close to calculate the return on spend for your SEO campaign. Request a free trial to see if the Jess SEO reporting solution will work for your agency.
Automate Your SEO Reporting
Google Data Studio
Google Data Studio allows you to create branded reports to share analytics data with your clients, or just view yourself. You can use Google Data Studio to create easy-to-understand reports that roll up all the information from all your marketing sources. It lets you create one or more pages, customize how you would like to present the data, as well as offers visual customizations like colors and branding. There are paid versions of Data Studio, but we use the free version. You can sign up and play around for free.
SEMrush is a multifaceted suite of tools that we rely on daily to assist in our SEO campaigns, and one of the most commonly used SEO tracking software platforms out there. This is such an essential toolset for us as it easily finds use in all stages of a campaign. At the very beginning of an SEO campaign you can use it for initial research and analysis of keywords, backlinks and the competitive landscape. Throughout the duration of our projects, we use it to monitor keyword positions and perform website and backlink audits to identify strategic link building and website optimization opportunities. We utilize the data it generates for us to assist in reporting campaign performance to clientele. There is a fee for this service, and you can learn more on the website.
Screaming Frog is a website crawler that you can use regularly to perform website audits for SEO campaigns, web development projects, and other various digital marketing endeavors. This tool helps you to easily dive into a website’s architecture and diagnose a wide array of technical and on-page issues that may hinder a site’s visibility in search results. Identifiable issues can range from basics like missing or duplicated title tags and meta descriptions or server response errors to more in-depth indexing issues caused by robots.txt or errors with canonicals. Using this tool, you’re able to make more informed decisions when it comes to SEO strategy and in maintain the quality of a website. You can download the tool for free, but service requires a fee.
Agency Analytics is another reporting platform that allows you to monitor multiple campaigns across various channels in one spot. You can create custom, branded reports, and aggregate your reporting for all your marketing sources in one platform. While less flexible than Google Data Studio, there is no learning curve, so it’s much easier to get started. But it lacks the ability to calculate your SEO campaign’s ROI like you can do with Jess, and the automated reports don’t contain any analysis for your clients. Agency Analytics is a subscription service with pricing from $50 per month, but they do offer a free trial.
Sometimes your marketing strategy is only as good as the tools you use to develop and implement it. Data rules everything and knowing where to put your marketing budget is key to the success of your strategy. These tools allow us to determine what works, what doesn’t, and to make adjustments when necessary so that we’re not wasting our clients’ money. If you’d like to learn more about any of these tools, or how to develop and execute an effective marketing strategy, contact us!
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