While SEO, email, and posting to social media can get your business off the ground and generate a steady stream of leads, businesses looking to scale need to get paid advertising on one or more platform to work. Even if you have a great...
You want to improve your organic search presence, but your limited marketing budget may be preventing you from hiring an SEO expert. While doing SEO in-house may feel intimidating, there are many things you can do yourself to enhance your...
Setting up Google Ads is easy to do, but hard to get right. Whether you have done it yourself or delegated to someone in house or at an agency, here are 5 things you should look at to tell if you are on the right track. Do you have any...
If you are a small business owner thinking about investing in Google Ads, the first thing that probably comes to mind is using it to help your business appear in the search results when people use a keyword related to your business. You’d...
It would surprise those who know me well that I binge watched Amazon’s Making the Cut. After all, I’ve been accused of barely being able to dress myself. One of my friends, a fabric expert who always looks great, has threatened more than...
In a time of uncertainty and where face-to-face interaction is scarce, many companies are concerned about what this lack of human contact may mean for their business. Understanding a brand is an experience for users, and with social...
A few days ago, I read an opinion piece in the New York Times about The Great Alaska Earthquake, a 9.2 Richter’s Scale earthquake that hit Anchorage in 1964. Members from the newly formed Disaster Research Center, which was then based at...
While there are exceptions to the rule, most businesses will invest in marketing at some point. Facebook Ads, Mailchimp, and other marketing technology software providers make it easier than ever to get started. But how do you know if...
