Marketing Analytics
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How to Select Marketing Tracking Platforms
Marketing tracking platforms aggregate data and provide analytics that help you evaluate your marketing results and make better decisions about where to focus your time and budget. There are a few essential, easy to deploy, basic tools...
Why Off the Shelf Agency Analytics Platforms Aren’t Enough and What You Can Do About It
Marketing Report Standards and Limitations Marketing performance reports provided by agencies typically provide a snapshot of the previous month’s performance. Sometimes, comparative analytics highlight changes from the previous...
How to Set Up Auto-tagging and Leverage Google Ad Data in Google Analytics
Introduction to Auto-tagging Auto-tagging lets you automatically import information about your Google Ads campaigns into Google Analytics. This lets you see how visitors behave on your site after they have clicked your ads. Used in...
How to Use UTM Parameters
Setting up UTM parameters is the foundation of tracking the effectiveness email and social media marketing campaigns as well as paid search and social advertising spending. But what exactly are UTM parameters? How do you set them up? And...
Understanding What Cost Per Lead You Should Target
What Cost Per Lead Should I Target? Cost Per Lead (or CPL) is a common metric marketing agencies and marketing directors use to measure and report their results. But what exactly does that number mean? What is a good cost per lead...
8 SEO Reporting Software Platforms Our Agency Actually Uses
If you do a search for the best SEO reporting tools for agencies, most of the results are giant lists that aren't particularly curated. Since we have experience in the industry, we thought it would be more helpful to tell you exactly...
Setting Up Event Goals in Google Analytics
This is the fourth in a series of articles on using Google Analytics Goals, and in this installment, we’re going to show you how to set up Event Goals. In the first article of this series, we introduced the basics of setting up Goals in...
Setting up Google Tag Manager to Track Events
This is the third in a series of articles on setting up Goals in Google Analytics, and we are going to introduce Google Tag Manager event tracking. In our previous installment, we showed you how to set up Destination Goals. Now, we’re...
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