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Measuring the Return of Social Media Marketing
Almost every business I know dedicates a significant amount of time to maintaining a social media presence. Countless hours are devoted to brainstorming, posting, and managing content as well as monitoring and encouraging user engagement....
Google Analytics 4 101 – What Is It and What Should I Do Now?
Google Analytics 4 is Google’s next generation analytics tool. It was officially launched in October 2020 and has left marketers and business owners, including yours truly, wondering exactly what to do. This article will introduce you to...
How to Grow Your Marketing Agency in 2021: Distinguish Yourself
While we occasionally have the opportunity to market a new company or product, it’s more often than not that when we are pitching for new business, the prospective client is already working with another marketing consultant or agency and...
Digital Marketing Agencies Who Master the Meeting Sell More
Marketing agencies focus most of their own marketing efforts on generating leads as the engine that will consistently grow their businesses. The rise of professional social media platforms, email marketing software, and other inbound...
WordPress 101: Editing Text
For beginners, creating and editing website content may seem daunting. Fortunately, WordPress's user-friendly interface accommodates amateurs while simultaneously offering more technically advanced features for experts. Even if you work...
How to Review Your Google Analytics Results Without Falling Down the Rabbit Hole
Google Analytics provides an in-depth analysis of a website's data in a comprehensive reporting interface. From detailed audience demographics to individual page performance metrics, the platform boasts extensive data viewable in both...
Limitations of Using Google Analytics Goals to Track Marketing Results
Setting up Google Analytics Goals lets you track actions users take on your website, such as contact form completions, order submissions, or time on site in excess of a designated number of minutes. Reporting Google Analytics goal...
10 Industries Less Affected by Coronavirus
During these trying times, many companies have had to completely overhaul their business practices to survive. Adaptability has been the key to many companies’ abilities to not just stay afloat but to remain successful. For many, this has...
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