Marketing Analytics


An Introduction to Google Display Ads, Part II

In Part I of our introduction to Google Display Ads, we covered what Google Display Ads are and why you should consider adding Google Ads to your marketing arsenal. In Part II, we discuss the mechanics of setting up and managing Google Display Ads, how to measure the...

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An Introduction to Google Display Ads, Part I

Google advertising is often equated with Google search ads. However, this is just the tip of the iceberg of Google’s paid advertising product options. Today, we are going to talk about Google display campaigns, which let you place your ads on millions of websites and...

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New Return on Ad Spend Report

We’re pleased to announce Jess now automatically calculates your Return on Ad Spend (ROAS) by advertising source. Jess lets you see side-by-side ROAS calculations for each of your advertising campaigns. Return on Ad Spend is an important marketing statistic that...

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What is Dynamic Number Insertion (DNI)?

Dynamic Number Insertion (DNI), help marketers track the source of phone call-based website leads. It is the foundation of phone call tracking software applications.Who Should Use Dynamic Number Insertion?If you are spending money on multiple marketing campaigns to...

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