If you are a local business owner and search for your own business’s services on Google, your search engine results will most likely include a blend of links to online directories in addition to links to the websites of businesses that...
You’re excited and starting a new business. After registering with the IRS and figuring out what your email address is going to be, the first move made by business owners is to set up a social media account. Maybe it’s Facebook or...
Almost every business I know dedicates a significant amount of time to maintaining a social media presence. Countless hours are devoted to brainstorming, posting, and managing content as well as monitoring and encouraging user engagement....
Google Analytics 4 is Google’s next generation analytics tool. It was officially launched in October 2020 and has left marketers and business owners, including yours truly, wondering exactly what to do. This article will introduce you to...
While we occasionally have the opportunity to market a new company or product, it’s more often than not that when we are pitching for new business, the prospective client is already working with another marketing consultant or agency and...
Marketing agencies focus most of their own marketing efforts on generating leads as the engine that will consistently grow their businesses. The rise of professional social media platforms, email marketing software, and other inbound...
For beginners, creating and editing website content may seem daunting. Fortunately, WordPress's user-friendly interface accommodates amateurs while simultaneously offering more technically advanced features for experts. Even if you work...
Google Analytics provides an in-depth analysis of a website's data in a comprehensive reporting interface. From detailed audience demographics to individual page performance metrics, the platform boasts extensive data viewable in both...
