Posts By
Ellen Thompson

How do Search Engines work?

Understanding how search engines work will help you know what it takes to make your SEO campaign successful for your small business and justify the investment you’ll need to get there. I’ll review how search engines work, but avoid...

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What Is SEO?

SEO, also known as Search Engine Optimization, is a process that helps get your website to appear in search engine results when people are searching for keywords related to your business. The higher you appear in the search results, the...

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How To Set Up Google Analytics 4

How To Set Up Google Analytics 4

In October 2020, Google launched a new version of their popular analytics tool. Designed to ultimately replace Universal Analytics (UA), their legacy product, the new Google Analytics 4 (GA4) is now the default system when you create a...

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