Understanding how search engines work will help you know what it takes to make your SEO campaign successful for your small business and justify the investment you’ll need to get there. I’ll review how search engines work, but avoid...
SEO, also known as Search Engine Optimization, is a process that helps get your website to appear in search engine results when people are searching for keywords related to your business. The higher you appear in the search results, the...
In our previous posts, we introduced you to Google Analytics 4 (GA4), how it’s different from Universal Analytics (UA or GA, and the current version of Google Analytics), and how to set it up to run alongside your current analytics...
In October 2020, Google launched a new version of their popular analytics tool. Designed to ultimately replace Universal Analytics (UA), their legacy product, the new Google Analytics 4 (GA4) is now the default system when you create a...
When marketers discuss Search Engine Optimization (SEO) with you, they often focus on customer-facing elements such as choosing the right keywords for a business. They will also recommend certain website design elements such as mobile...
It wasn’t so long ago that if you wanted to spread the word about your small business, you placed an ad in the local newspaper and hoped for the best. But traditional marketing was very expensive and (unless you offered a coupon) there...
You want to improve your organic search presence, but your limited marketing budget may be preventing you from hiring an SEO expert. While doing SEO in-house may feel intimidating, there are many things you can do yourself to enhance your...
Not every digital marketing campaign you run will generate the same results and some simply won’t work at all. Tracking results down to the campaign level helps you identify opportunities to reallocate your marketing budget to...
