What is SEO and Why is it So Confusing? There are many blog posts that tackle the question, “What is SEO?” However, the experts who author the posts often forget that SEO prospects and clients aren’t involved in SEO on a daily basis and,...
Having personally spent the last five years professionally focused on selling lead generation services and trying to improve how to track the SEO and PPC results we deliver, I sometimes need a reminder that there are many other facets of...
Marketing tracking platforms aggregate data and provide analytics that help you evaluate your marketing results and make better decisions about where to focus your time and budget. There are a few essential, easy to deploy, basic tools...
Marketing Report Standards and Limitations Marketing performance reports provided by agencies typically provide a snapshot of the previous month’s performance. Sometimes, comparative analytics highlight changes from the previous...
Introduction to Auto-tagging Auto-tagging lets you automatically import information about your Google Ads campaigns into Google Analytics. This lets you see how visitors behave on your site after they have clicked your ads. Used in...
Setting up UTM parameters is the foundation of tracking the effectiveness email and social media marketing campaigns as well as paid search and social advertising spending. But what exactly are UTM parameters? How do you set them up? And...
What Cost Per Lead Should I Target? Cost Per Lead (or CPL) is a common metric marketing agencies and marketing directors use to measure and report their results. But what exactly does that number mean? What is a good cost per lead...
If you do a search for the best SEO reporting tools for agencies, most of the results are giant lists that aren't particularly curated. Since we have experience in the industry, we thought it would be more helpful to tell you exactly...
