Jess now lets you track your phone calls as events and goal completions in Google Analytics. It’s fast and easy to setup. Simply log in to Jess, click your initials in the upper right corner to access the admin menu and: Click Customer...
Google advertising is often equated with Google search ads. However, this is just the tip of the iceberg of Google’s paid advertising product options. Today, we are going to talk about Google display campaigns, which let you place your...
We’re pleased to announce Jess now automatically calculates your Return on Ad Spend (ROAS) by advertising source. Jess lets you see side-by-side ROAS calculations for each of your advertising campaigns. Return on Ad Spend is an...
Welcome to Part II of our introduction to Google Search Ads. In Part I, we introduced you to Google Search Ads and how they work. In Part II, we dive in deeper and describe the how you are charged for Google Search Ads, compare Google...
Dynamic Number Insertion (DNI), helps marketers track the source of phone call-based website leads. It is the foundation of phone call tracking software applications. Who Should Use Dynamic Number Insertion? If you are spending money on...
Our SEO for Executives and Business Owners post generated a lot of positive feedback, and so we’ve decided to write more articles to help executives and business owners understand other marketing concepts. In our previous post, we...
There are endless metrics you can use to measure the success of lead generating marketing campaigns. Unfortunately, most of them are vanity metrics. While some do measure actions that happened as a result of your marketing efforts, they...
There isn’t a single playbook for marketing a new business. The tactics that are likely to work vary greatly from business to business, and in some cases, you need to focus on selling to succeed more than you need to get marketing right....
