Jess Blog

New Return on Ad Spend Report

We’re pleased to announce Jess now automatically calculates your Return on Ad Spend (ROAS) by advertising source. Jess lets you see side-by-side ROAS calculations for each of your advertising campaigns.

Screen shot of Jess Return on Ad Spend

 

Return on Ad Spend is an important marketing statistic that helps you quickly gauge how well your advertising is working. ROAS is calculated by taking your sales and dividing it by the amount you spend on a particular advertising channel. The higher your return, the more effective your advertising source is. The Return on Ad Spend formula is:

RoAS = Sales / Spend

ROAS shows you not only what is leading to sales, but also takes into consideration the value of those conversion.

For more information about Jess, or to see a demo of Jess, contact us today.

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