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What is Dynamic Number Insertion (DNI)?

Dynamic Number Insertion (DNI), help marketers track the source of phone call-based website leads. It is the foundation of phone call tracking software applications.

Who Should Use Dynamic Number Insertion?

If you are spending money on multiple marketing campaigns to drive traffic to your site and your prospects call you on the phone, you are a good candidate for Dynamic Number Insertion. DNI is the foundation of phone call tracking, will helps you identify which marketing campaigns are generating phone calls. 

How Does DNI Call Tracking Work?

As individual users come to the site, DNI tracking solutions replaces the phone number that is on your site with a unique phone number for each visitor. The DNI call tracking system also records the website and if applicable, details about the marketing campaign that generated the visit. When that visitor calls you, the DNI system forwards the call to your business’s phone number.

For example, suppose I visited your site after clicking on a paid Google ad. The DNI system assigns me a phone number, taking note that I came in from a Google ad, and details like the campaign, keyword, or ad I clicked on. As other users come on the site, they are assigned different phone numbers and where they came from is tracked. When I complete the call, the DNI platform records my phone number, location, and if available, my name in addition to where I came from, in this case the Google Ad. As users complete the calls, the numbers are released for someone else to use. 

How Much Does Dynamic Number Insertion Cost?

To use DNI, you need to pay for the phone number and minutes used. Toll-free numbers and minutes are more costly than local numbers.

Small local phone DNI packages prices vary from service to service, and you should expect to pay significantly more for toll-free DNI. It takes less than 5 minutes to set up DNI, and service can be cancelled at any time.

Jess offers the most affordable call tracking DNI with pay as you go solutions. Contact us for more information.

Questions about DNI tracing? Just reach out. We are happy to answer any questions you have. And if you’d like to receive more short tutorials like this right to your inbox, please subscribe to our marketing newsletter!

 

Photo attribution: Takkk [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)]

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