In our previous posts, we introduced you to Google Analytics 4 (GA4), how it’s different from Universal Analytics (UA or GA, and the current version of Google Analytics), and how to set it up to run alongside your current analytics...
In October 2020, Google launched a new version of their popular analytics tool. Designed to ultimately replace Universal Analytics (UA), their legacy product, the new Google Analytics 4 (GA4) is now the default system when you create a...
Not every digital marketing campaign you run will generate the same results and some simply won’t work at all. Tracking results down to the campaign level helps you identify opportunities to reallocate your marketing budget to...
Google Analytics 4 is Google’s next generation analytics tool. It was officially launched in October 2020 and has left marketers and business owners, including yours truly, wondering exactly what to do. This article will introduce you to...
Google Analytics provides an in-depth analysis of a website's data in a comprehensive reporting interface. From detailed audience demographics to individual page performance metrics, the platform boasts extensive data viewable in both...
Setting up Google Analytics Goals lets you track actions users take on your website, such as contact form completions, order submissions, or time on site in excess of a designated number of minutes. Reporting Google Analytics goal...
If you’re like many business owners I know, you’ve still getting the kinks out and continuing to learn how to be productive in a virtual environment. You’re beyond the basics like getting people connected from home and teaching them how...
Modern smartphones give users the ability to seamlessly call your business by clicking on the phone number on your website. Tracking these calls is the first step toward understanding how these potential customers are finding your site...
