Marketing Analytics
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New Return on Ad Spend Report
We’re pleased to announce Jess now automatically calculates your Return on Ad Spend (ROAS) by advertising source. Jess lets you see side-by-side ROAS calculations for each of your advertising campaigns. Return on Ad Spend is an...
Google Search Ads – An Introduction for Executives and Business Owners Part II
Welcome to Part II of our introduction to Google Search Ads. In Part I, we introduced you to Google Search Ads and how they work. In Part II, we dive in deeper and describe the how you are charged for Google Search Ads, compare Google...
What is Dynamic Number Insertion (DNI)?
Dynamic Number Insertion (DNI), helps marketers track the source of phone call-based website leads. It is the foundation of phone call tracking software applications. Who Should Use Dynamic Number Insertion? If you are spending money on...
Google Search Ads – An Introduction for Executives and Business Owners Part I
Our SEO for Executives and Business Owners post generated a lot of positive feedback, and so we’ve decided to write more articles to help executives and business owners understand other marketing concepts. In our previous post, we...
The Key to Measuring the Success of Marketing Campaigns
There are endless metrics you can use to measure the success of lead generating marketing campaigns. Unfortunately, most of them are vanity metrics. While some do measure actions that happened as a result of your marketing efforts, they...
Marketing a New Business: A Lesson in Grit and Persistence
There isn’t a single playbook for marketing a new business. The tactics that are likely to work vary greatly from business to business, and in some cases, you need to focus on selling to succeed more than you need to get marketing right....
What is SEO? A Simple Explanation for Business Owners and Executives
What is SEO and Why is it So Confusing? There are many blog posts that tackle the question, “What is SEO?” However, the experts who author the posts often forget that SEO prospects and clients aren’t involved in SEO on a daily basis and,...
Maximizing the Value of Lead Generation Efforts
Having personally spent the last five years professionally focused on selling lead generation services and trying to improve how to track the SEO and PPC results we deliver, I sometimes need a reminder that there are many other facets of...
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