Marketing Analytics

Blog

Maximizing the Value of Lead Generation Efforts

Jess Blog Having personally spent the last five years professionally focused on selling lead generation services and trying to improve how to track the SEO and PPC results we deliver, I sometimes need a reminder that there are many other facets of marketing and steps...

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How to Select Marketing Tracking Platforms

Jess Blog Marketing tracking platforms aggregate data and provide analytics that help you evaluate your marketing results and make better decisions about where to focus your time and budget. There are a few essential, easy to deploy, basic tools like Google Analytics...

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How to Use UTM Parameters

Jess Blog The foundation of tracking the effectiveness of email, social media, and paid search and social ads is setting up UTM parameters. But what exactly are UTM parameters? How do you set them up? And how do you capture that data? Read on and learn everything you...

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Setting Up Event Goals in Google Analytics

Jess Blog This is the fourth in a series of articles on using Google Analytics Goals, and in this installment, we’re going to show you how to set up Event Goals. In the first article of this series, we introduced the basics of setting up Goals in Google Analytics and...

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Setting up Google Tag Manager to Track Events

Jess Blog This is the third in a series of articles on setting up Goals in Google Analytics, and we are going to introduce Google Tag Manager event tracking. In our previous installment, we showed you how to set up Destination Goals. Now, we’re going to show you how...

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