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How To Track a Contact Form Conversion in Google Analytics 4
In our previous posts, we introduced you to Google Analytics 4 (GA4), how it’s different from Universal Analytics (UA or GA, and the current version of Google Analytics), and how to set it up to run alongside your current analytics...
How To Set Up Google Analytics 4
In October 2020, Google launched a new version of their popular analytics tool. Designed to ultimately replace Universal Analytics (UA), their legacy product, the new Google Analytics 4 (GA4) is now the default system when you create a...
SSL: What Is It and Why Is It Important for SEO?
When marketers discuss Search Engine Optimization (SEO) with you, they often focus on customer-facing elements such as choosing the right keywords for a business. They will also recommend certain website design elements such as mobile...
How to Choose the Right SEO Keywords for Your Business
It wasn’t so long ago that if you wanted to spread the word about your small business, you placed an ad in the local newspaper and hoped for the best. But traditional marketing was very expensive and (unless you offered a coupon) there...
How to Use Google Ads to Do SEO Keyword Research for Free
You want to improve your organic search presence, but your limited marketing budget may be preventing you from hiring an SEO expert. While doing SEO in-house may feel intimidating, there are many things you can do yourself to enhance your...
How to Use Google Analytics to Track Campaigns
Not every digital marketing campaign you run will generate the same results and some simply won’t work at all. Tracking results down to the campaign level helps you identify opportunities to reallocate your marketing budget to...
How to Leverage Local Directory Sites’ SEO to Increase Traffic to Your Local Business
If you are a local business owner and search for your own business’s services on Google, your search engine results will most likely include a blend of links to online directories in addition to links to the websites of businesses that...
Calculating the True Cost of Social Media Marketing
You’re excited and starting a new business. After registering with the IRS and figuring out what your email address is going to be, the first move made by business owners is to set up a social media account. Maybe it’s Facebook or...
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