Set Up Lead Tracking Using Google Goals for Beginners

After you set up Google Analytics, you’ll immediately be able to see data that lets you answer a lot of questions about how visitors are interacting with your website including where your traffic is coming from, what pages are visited the most, and much more. 

However, the answers to some of the most important questions are not available “out of the box.” For example, you can’t see which marketing sources are generating leads.  

There are many ways to setting up lead tracking, but this tutorial focus on one step-by-step approach to walk beginners through setting up and configuring Google Tag Manager and Google Analytics to work together and report leads and other conversions you may want to track. 

Getting lead tracking set up is a multi-step process. First, you need to set up a Google Tag Manger account. Google Tag Manager (GTM) is another free Google tool that makes it easier to set up and maintain tracking code. Next, you need to configure Google Tag Manager to send data to Google Analytics when users interact with your website in a way you’d like to track. Finally, you set up Goals in Google Analytics which provides the data you need to see conversion activity reports. Follow the steps below sign up for and install GTM and configure tracking for:  

  • Contact form submissions
  • Calls from mobile phone users (clicks of your click to call links)
  • Email leads (clicks of your email links)  

An Introduction to Setting up Lead Tracking Using Google Goals

If you are a beginner, you’ll find it helpful to read this short introduction to lead tracking using Google goals before you start. Learn about Google Goals and how you can use them to track leads Click here to create your Google account. For step-by-step help for beginners, click here for our tutorial on creating a Google account.

Create a Google Analytics Account

Next, you’ll create your Google Analytic account. It only takes two minutes! Click here to create a Google Analytics account. For step-by-step help for beginners, click here for our tutorial on creating a Google Analytics account.

Install Google Analytics on your Website

You need to install the Google Analytics code on your website. This is the trickiest part for beginners. This article covers how to install Google Analytics on WordPress, Squarespace, and Wix websites. Contact us if you need help with another environment.

Once Google Analytics is installed, it will begin collecting data about how users are interacting with your website. 

Google Analytics is the most important platforms for anyone getting started with analytics and is enough for some beginners. But why stop here when you can get a lot more information by setting up and integrating Google Search Console, which is easy to do covered in Part III. Click to learn how to set up Google Search Console. If you already have Google Search Console set up, skip this step and set up lead tracking using Google Tag Manager.


Create a Marketing Analytics Platform with Google Products


  1. Overview
  2. Set up Google Analytics
  3. Set up Google Search Console
  4. Set up Google Goals