How to Set Up a Free Marketing Analytics Platform Your Small Business

You’re marketing because you want to grow your business. But how do you know if your marketing is working? You need an analytics platform that will show you, and Google Analytics is free, so if you are running a small business and you’re an analytics novice, it’s a great place to start.

However, it can be tricky for beginners to get started. First, there are a lot of steps, and while nothing is hard, it can be confusing if you are doing it for the first time. Further, Google Analytics can’t answer some of the your most important questions, for example, how many leads are you getting from each marketing campaigns, without additional configuration.

The good news is we’ve simplified the process for you by creating a step-by-step guide that take you through the steps of setting up a comprehensive marketing analytics platform for your small business using only free tools. You’ll learn how to set up your Google Account as well as the other Google tools that will form the backbone of your marketing analytics platform:

  • Google Analytics
  • Google Search Console
  • Google Tag Manager

Finally, we will show you how to use Google Tag Manager and Google Analytics to track when prospects call you or fill out contact forms on your website, i.e. when your website is generated leads!

It’s Jess’s mission to help small business grow by giving them the insights they need to get the best results from their marketing. Everything we do supports this mission. And we’re here to help. If you get stuck along the way contact us, or write a comment.

Let’s get started. Here are the instructions you’ll need to set up your free analytics platform. Already have Google Analytics or Search Console set up? Just skip to the place you need to start for your business.

Set Up Google Analytics

Set up Search Console

Set Up Lead Tracking Using Google Tag Manager


Create a Marketing Analytics Platform with Google Products


  1. Overview
  2. Set up Google Analytics
  3. Set up Google Search Console
  4. Set up Google Goals