Setting SEO Strategy and Goals for Small Business Websites | Jess
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SEO Strategy and Goal Setting Overview

Before investing in SEO, it’s important to spend some time thinking about how it fits into your overall marketing strategy, what you expect to achieve, and how you’ll measure that your efforts have been worthwhile. That’s what I’ll cover in this tutorial.

Unlike paid advertising tactics like Google and Facebook Ads that you can turn on and turn off, SEO helps create a flywheel that generates ongoing leads, but like a flywheel, it takes some time and energy to get it spinning at full speed.

How quickly SEO will generate results for you depends on several variables. On one hand, SEO can work very quickly for some businesses. For example, if you run a local business and your competitors don’t typically invest in SEO, you can sometimes see results in a week or two. However, if you have a brand new website or are in an industry where others invest a lot of time and money on optimization, it will take more time to achieve traction. Finally, SEO isn’t the right fit for everyone. If people find businesses like yours exclusively through word of mouth or networking or simply don’t use search engines to find products and services like yours, SEO might not work for you.

To learn more about setting SEO strategy, continue watching this tutorial.

Continue to the next lesson, Setting SEO Strategy

View the previous lesson, What is involved with SEO?

Return to the SEO Course page.

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