Google Analytics is the foundation of a free marketing analytics platform for a small business. In part I, we introduced the value marketing analytics platform and introduced you to the tools you can use to create a comprehensive, free marketing analytics platform. 

In Part II, we’ll take you step by step through the process of creating a Google Account, creating a Google Analytics, and installing Google Analytics it on your website. 

Create a Google Account

You need to have a Google Account before you can sign up for any Google services, including Google Analytics. If you already have one and know your login, you can skip the step. Remember to record the email and password. You’ll need it to set up Google Analytics. Click here to create your Google account. For step-by-step help for beginners, click here for our tutorial on creating a Google account.

Create a Google Analytics Account

Next, you’ll create your Google Analytic account. It only takes two minutes! Click here to create a Google Analytics account. For step-by-step help for beginners, click here for our tutorial on creating a Google Analytics account.

Install Google Analytics on your Website

You need to install the Google Analytics code on your website. This is the trickiest part for beginners. This article covers how to install Google Analytics on WordPress, Squarespace, and Wix websites. Contact us if you need help with another environment.

Once Google Analytics is installed, it will begin collecting data about how users are interacting with your website. 

Google Analytics is the most important platforms for anyone getting started with analytics and is enough for some beginners. But why stop here when you can get a lot more information by setting up and integrating Google Search Console, which is easy to do covered in Part III. Click to learn how to set up Google Search Console. If you already have Google Search Console set up, skip this step and set up lead tracking using Google Tag Manager.

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