This is the second in a series of posts to help you understand how to interpret the digital advertising reports provided by your marketing vendors or your in-house marketing team. If you’ve ever stared at a marketing report and not...
I’ve been lucky enough to travel to places where no one speaks English. As a result, I know what it’s like to experience the anxiety and discomfort that occurs when you can’t speak the language. I’ve also traveled to places where people...
campaign It’s more common than not for marketers and agencies to work within a budget when running Google Ads. Even when Google Ads are working very successfully and generating a positive ROI, cash flow and other business constraints may...
In Part I of our introduction to Google Display Ads, we covered what Google Display Ads are and why you should consider adding Google Ads to your marketing arsenal. In Part II, we discuss the mechanics of setting up and managing Google...
Google advertising is often equated with Google search ads. However, this is just the tip of the iceberg of Google’s paid advertising product options. Today, we are going to talk about Google display campaigns, which let you place your...
We’re pleased to announce Jess now automatically calculates your Return on Ad Spend (ROAS) by advertising source. Jess lets you see side-by-side ROAS calculations for each of your advertising campaigns. Return on Ad Spend is an...
Welcome to Part II of our introduction to Google Search Ads. In Part I, we introduced you to Google Search Ads and how they work. In Part II, we dive in deeper and describe the how you are charged for Google Search Ads, compare Google...
Our SEO for Executives and Business Owners post generated a lot of positive feedback, and so we’ve decided to write more articles to help executives and business owners understand other marketing concepts. In our previous post, we...
