It wasn’t so long ago that if you wanted to spread the word about your small business, you placed an ad in the local newspaper and hoped for the best. But traditional marketing was very expensive and (unless you offered a coupon) there...
Not every digital marketing campaign you run will generate the same results and some simply won’t work at all. Tracking results down to the campaign level helps you identify opportunities to reallocate your marketing budget to...
You’re excited and starting a new business. After registering with the IRS and figuring out what your email address is going to be, the first move made by business owners is to set up a social media account. Maybe it’s Facebook or...
Almost every business I know dedicates a significant amount of time to maintaining a social media presence. Countless hours are devoted to brainstorming, posting, and managing content as well as monitoring and encouraging user engagement....
Google Analytics 4 is Google’s next generation analytics tool. It was officially launched in October 2020 and has left marketers and business owners, including yours truly, wondering exactly what to do. This article will introduce you to...
While we occasionally have the opportunity to market a new company or product, it’s more often than not that when we are pitching for new business, the prospective client is already working with another marketing consultant or agency and...
Setting up Google Analytics Goals lets you track actions users take on your website, such as contact form completions, order submissions, or time on site in excess of a designated number of minutes. Reporting Google Analytics goal...
This is the second of a two-part series of posts to help SMBs take their analytics beyond the basics. In Part I, we introduced you to Danny of Farryn Electric and our plan to help him improve his analytics. In part II, we’ll share how we...
