Adding UTM Parameters to Google Ads

If you are using Google Ads, follow these steps to configure Google Ads to use URLs with UTM parameters.

• Click Campaigns
• Click Settings, Account settings
• Copy the following code snippet and paste it into the  tracking template field: {lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={_campaign}&utm_content={creative}&utm_term={keyword}
• Click Campaign Settings
• Click Columns, Modify Columns, Custom Parameter, Apply
• Set custom parameters to capture the names of campaign as follows.
• Click Edit
• In the first field (which appear next to _), enter the word “campaign” (without the quotation marks).
• In the second field, enter the name of campaign you’d like to use. While you can use any names you like, we recommend using a name that lets you easily identify the campaign. We suggest using lower case characters and _  instead of space if you have more than one word in your campaign name, for example, bikes or rental_bikes