Adding UTM Parameters to Facebook Ads

It’s easy to add UTM parameters to Facebook ads. Replace your destination links with:{{}}&utm_content={{}}

replacing with your own domain name. If you prefer, you can use paid or any other identifying word as the medium parameter.

You can also add a utm_term parameter and use it to track another element of your campaign. To do so, just append the above link with &utm_term followed by that data you would like to report, e.g. audience targeting information. UTM parameters are very flexible. For complete information, visit Facebook to learn more about how to set URL parameters for your ads.