SEO for Window Companies& Window Replacement
When homeowners need to replace their windows or doors, they head to a search engine to find a professional window replacement company. Learn how you can use SEO and get more business for your window installation company.
Exactly What is SEO?
What Does SEO for Window Replacement Companies Cost?
Professional help costs $500-1000 (or even more per month), depending on the scope of the engagement.
If you have a small budget, need a more affordable solution, and have some time to work on your marketing, consider a DIY SEO for window replacement companies like the one offered by Jess. For $29 per month, you get step-by-step instructions that show you exactly how to optimize your window company website yourself, analytics tracking that measures your results, and access to “Office Hours” webinars to get tips from our SEO experts.
How Does SEO Make My Window Replacement Website Rank Better?
SEO involves making many small changes to the pages on your window and door replacement website that makes them more likely to rank higher in the search engines. When users type in keywords, they are really asking questions. Pages that answer these questions better, load quickly, securely, and without errors, and are viewed as more trustworthy by search engines are more likely to rank higher.
In theory, it’s pretty straightforward, but it takes time to SEO your window replacement website. It involves:
- Making sure your current website thoroughly describes the services you provide
- Improving user experience throughout your website
- Showing your website is authoritative and trustworthy
- Developing new content on your website that describes your professional window replacement business in more detail or that educates your prospects and customers about the brands and types of windows and doors you offer
The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.
On-page optimization involves knowing what terms people use when searching for replacement windows and making sure you use these words and phrases on your site. The first step is keyword research which helps you know exactly what people are searching for and how often. “Window replacement” is the most popular keyword phrase people search for when they are looking for handymen and “window replacement near me” is the second most popular. It also helps you know about more specific keywords people use to search. For example, they search for windows for homes and their businesses as well as specials. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform for window companies, like Jess.
Technical SEO makes sure your site is fast, secure, and can be crawled by search engines. Google’s Page Experience, which went live in June 2021, makes technical SEO a bigger priority than ever. Contact your web developer if your site isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing your images so they are as small as possible as well compressed and optimized for use on your window company website.
Many window and door replacement websites have just a few pages. This doesn’t give you much space to tell search engines or your prospects much about your business. If this describes you, consider adding some new pages to your website. Consider adding pages to your website that describe your specialties. For example, if you offer vinyl, wood, or specialty windows, add pages with pictures that educate prospects about these options.