SEO for Salons | DIY SEO for Hair & Beauty Salon Websites

SEO for Salons

& Hair Stylists

When people need a haircut, a color refresh, and other hair care services, they turn to search engines to find a hair salon.
Learn how you can use SEO and get more business for your beauty salon.

Exactly What is SEO?


SEO, known as Search Engine Optimization, helps get your salon website to appear in search engine results when people are searching for keywords like “salon near me,” “hair stylist,” “haircut and color” and other terms people enter when searching for a cut, color, perm, or hair straightening.

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The Cost

What Does SEO for Hair Salons Cost?


Help from an SEO pro costs anywhere between $200-1000 (or even more per month), and your actual cost will depend on how much time the firm spends doing your SEO.

If you have a small budget, need a more affordable solution, and are willing to invest some time to learn, consider a DIY platform like the one offered by Jess. For $50 per month, you get step-by-step instructions that show you exactly how to optimize your hair salon website yourself, analytics tracking that measures your results, and access to “Office Hours” webinars to get tips from our salon SEO experts.

If you have zero budget, there are many resources that can help you get started. Check out this SEO for beginners tutorial. You can also sign up for our newsletter to get SEO and other marketing tips.

Talk to an SEO Expert About Your Options


How It Works

How Does SEO Make My Beauty Salon Website Rank Better?


SEO involves making small changes to the pages on your salon website that make them more likely to rank higher in the search engines. When users type in keywords like “hair salon near me,” they are really asking the question, “What hair salons are located near my current location?” Pages that answer this question well, load quickly, securely, and without any errors, and are viewed as more trustworthy by search engines are more likely to rank higher in search engine results when people search for a hair salon near them.

In theory, it’s pretty straightforward, but it takes time to SEO your hair salon website. It involves:

  • Making sure your current website thoroughly describes all of the hair grooming and styling services you provide
  • Improving user experience throughout your website
  • Showing your hair salon website is authoritative and trustworthy
  • Developing new content on your website that describes your salon’s services in more detail or that educates your prospects and customers about the latest trends in women’s and men’s hair styling.

The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.


On Page Optimization
screenshot of google ads keyword list

Keyword Research

On-page optimization of your hair salon websites involves knowing what terms people use when searching for you and making sure you use these words and phrases on your salon site. The first step is keyword research which helps you know exactly what people are searching for and how often. “Hair salon near me” is the most popular keyword phrase people search for when they are looking for a salon and “haircut near me” is the second most popular. It also helps you know about more specific keywords people use to search. For example, they search for women’s and kid’s haircuts and also for help getting specific types of hair treatments (balayage, anyone?), and for services like waxing, make up, and hair braiding. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to add title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform like Jess that offers specific suggestions just for hair salons.


Technical SEO

Technical SEO makes sure your site loads quickly and securely and can be crawled by search engines. Google’s Page Experience update scheduled to go live in June, 2021 makes technical SEO a bigger priority than ever. Contact your web developer if your hair salon’s website isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing images on the website so they are as small as possible as well compressed and optimized for use on the internet.

Call Tracking

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Content Development

Many salon websites have just a few pages. This doesn’t give you much space to tell search engines or your prospects much about all of your hair salon’s services. If this describes you, consider adding some new pages to your website that describe the specific types of you offer, such as hair color, perms, and in detail.


Let’s Talk


Contact us to schedule a demo of the Jess DIY SEO platform or learn about full-service SEO options.