When people have a plumbing emergency, they head to a search engine to find help.
Learn how you can use SEO and get more business for your plumbing service company.
What is SEO?
SEO, or known as Search Engine Optimization, helps get your website to appear in search engine results when people are searching for keywords like “plumbers,” “licensed plumbing contractors,” “commercial plumber” and other terms people enter when searching for help with emergency plumbing, maintenance or installation.
What Does SEO for Plumbers Cost?
Help from a pro costs between $500-1000 (or even more per month), and your actual cost will depend on the scope of the engagement.
If you have a small budget, need a more affordable solution, and have some time to, consider a DIY platform like the one offered by Jess. For $50 per month, you get step-by-step instructions that shows you exactly how to optimize your plumbing contractor website yourself, analytics tracking that measures your results, and access to “Office Hours” webinars to get tips from our SEO experts.
If you have zero budget, there are many resources that can help you get started. Check out this SEO for beginners tutorial. You can also sign up for our newsletter to get SEO and other marketing tips.
How Does SEO Make My Plumbing Website Rank Better?
SEO involves making many small changes to the pages on your plumbing services website that makes them more likely to rank higher in the search engines. When users type in keywords, they are really asking questions. Pages that answer these questions better, load quickly, securely, and without errors, and are viewed as more trustworthy by search engines are more likely to rank higher.
In theory, it’s pretty straightforward, but it takes time to SEO your plumbing contracting website. It involves:
- Making sure your current website thoroughly describes the plumbing services you provide
- Improving user experience throughout your website
- Showing your website is authoritative and trustworthy
- Developing new content on your website that describes your plumbing services in more detail or that educates your prospects and customers
The above outcomes are achieved through SEO tactics called on page optimization, technical SEO, link building, and content development.
On Page Optimization
On-page optimization involves knowing what terms people use when searching for a plumber and making sure you use these words and phrases on your plumbing contractor site. The first step is keyword research which helps you know exactly what people are searching for and how often. “Plumber” is the most popular keyword phrase people search for when they are looking for plumbing services and “plumber near me” is the second most popular. It also helps you know about more specific keywords people use to search. For example, they search for home and commercial plumbers and also for help with hot water heaters, clogged toilets, and maintenance. Next, you place keywords on you page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform for plumbers, like Jess.
Technical SEO makes sure your site is fast, secure, and can be crawled by search engines. Google’s Page Experience update scheduled to go live in June, 2021 makes technical SEO a bigger priority than ever. Contact your web developer if your site isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing your images so they are as small as possible as well compressed and optimized for use on a website.
Many plumbing websites have just a few pages. This doesn’t give you much space to tell search engines or your prospects much about your plumbing business. If this describes you, consider adding some new pages to your website. Consider adding pages to plumbing contractor website that describe your emergency service terms, hot water heater installation, or drain unclogging services in detail.
Do you need help with your plumbing company’s SEO? Contact us for a free 30 minute consultation – We’re here to help you.