SEO for Pest Control Companies
& ExterminatorsWhen homeowners or apartment and commercial property managers discover a pest problem, they head to a search engine to find a professional extermination company.
Learn how you can use SEO and get more business for your pest control company.
Exactly What is SEO?
SEO, or known as Search Engine Optimization, helps get your website to appear in search engine results when people are searching for keywords like “mosquito control,” “termite treatment,” “exterminator” and other terms people enter when searching for help getting rids of pests in their home or business location.
What Does SEO for Pest Control Companies Cost?
Help from a pro costs anywhere between $500-1000 (or even more per month), and your actual cost will depend on the scope of the engagement.
If you have a small budget, need a more affordable solution, and have some time to work on your marketing, consider a DIY SEO for pest control companies like the one offered by Jess. For $29 per month, you get step-by-step instructions that show you exactly how to optimize your extermination website yourself, analytics tracking that measures your results, and access to “Office Hours” webinars to get tips from our SEO experts.
How Does SEO Make My Pest Control Website Rank Better?
SEO involves making many small changes to the pages on your pest control company website that makes them more likely to rank higher in the search engines. When users type in keywords, they are really asking questions. Pages that answer these questions better, load quickly, securely, and without errors, and are viewed as more trustworthy by search engines are more likely to rank higher.
In theory, it’s pretty straightforward, but it takes time to SEO your pest control company website. It involves:
- Making sure your current website thoroughly describes the services you provide
- Improving user experience throughout your website
- Showing your website is authoritative and trustworthy
- Developing new content on your website that describes your professional extermination business in more detail or that educates your prospects and customers about the types of pests you can control, treat, or remove
The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.
On Page Optimization
Keyword Research
On-page optimization involves knowing what terms people use when searching for pest control and making sure you use these words and phrases on your site. The first step is keyword research which helps you know exactly what people are searching for and how often. “Pest control” is the most popular keyword phrase people search for when they are looking for exterminators and “pest control near me” is the second most popular. It also helps you know about more specific keywords people use to search. For example, they search for termite, bedbug, and ant treatment and extermination. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform for pest control companies, like Jess.
Technical SEO
Technical SEO makes sure your site is fast, secure, and can be crawled by search engines. Google’s Page Experience update, which went live in June 2021, makes technical SEO a bigger priority than ever. Contact your web developer if your site isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing your images so they are as small as possible as well compressed and optimized for use on your extermination company website.
Content Development
Many pest control websites have just a few pages. This doesn’t give you much space to tell search engines or your prospects much about your business. If this describes you, consider adding some new pages to your pest control website. Consider adding pages to your website that describe what types of bugs and critters you help your clients exterminate or remove. For example, if you help with rodent removal, describe how you help remove and prevent the reappearance of mice and rats. Do you need help with your pest control company’s SEO? Contact us for a free 30 minute consultation. We’re here to help you.