SEO for Personal Trainers and Fitness Coach Websites | DIY SEO Tips

SEO for Personal Trainers

& Fitness Instructors

When people get serious about getting in better shape, losing weight, or getting stronger, they begin looking for help. Those who are most serious and have a bigger budget use a search engine to find a personal trainer near them. Learn how you can use SEO and get more business for your personal training business or fitness studio.

Exactly What is SEO?


SEO, short for Search Engine Optimization, helps get your personal training website to appear in search engine results when people are searching for keywords like “personal trainer near me,” “fitness coach,” “private gyms” and other terms people enter when searching for personal fitness coaching.

Man analyzing Google Analytics Goals with tips from Jess
The Cost

What Does SEO for Personal Trainers Cost?


Help from a pro costs between $500-750 (or even more per month), and your actual cost will depend on the scope of the SEO engagement.

Most personal trainers have a small budget and need a more affordable solution. If you have some time to work on your marketing, consider a DIY SEO option for personal trainers and fitness studio owners like the one offered by Jess. For $50 per month, you get step-by-step instructions that show you exactly how to optimize your personal training website yourself, analytics tracking that measures your results, and access to “Office Hours” and webinars to get tips from our SEO experts.

If you have zero budget, there are many resources that can help you get started. Check out our free SEO course. You can also sign up for our newsletter to get SEO and other marketing tips.

Talk to an SEO Expert About Your Options


How It Works

How Does SEO Make My Personal Training Website Rank Better?


SEO involves making many small changes to the pages on your fitness business website that makes them more likely to rank higher in the search engines. When users type in keywords, they are really asking questions. Pages that answer these questions better, load quickly, securely, and without errors, and are viewed as more trustworthy by search engines are more likely to rank higher.

In theory, it’s pretty straightforward, but it takes time to optimize your personal training practice or fitness website. It involves:

  • Making sure your current website thoroughly describes your gym, your equipment, and the classes you offer
  • Improving user experience throughout your website
  • Showing your website is authoritative and trustworthy
  • Developing new content on your website that describes your coaching services in more detail or that educates your prospects and customers about why strength training is so important

The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.


On Page Optimization
SEO keyword research for personal trainer websites

Keyword Research

On-page optimization involves knowing what terms people use when searching for a small gym or personal trainer and making sure you use these words and phrases on your website. The first step is keyword research which helps you know exactly what people are searching for and how often. “Personal trainer near me” is the most popular keyword phrase people search for when they are looking for businesses like yours and “personal trainer” is the second most popular. It also helps you know about more specific keywords people use to search. For example, people search for help losing weight and strength training. They look for gyms that offer in-person instruction as well trainers that will come to their homes or gyms. Some look for virtual personal training options. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform with suggestions specifically for personal trainers, like Jess.


Technical SEO

Technical SEO makes sure your site is fast, secure, and can be crawled by search engines. Google’s Page Experience update was released in the summer of 2021 and it makes technical SEO a bigger priority than ever. Contact your web developer if your site isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing images of your studio and staff so they are as small as possible as well compressed and optimized for use on your fitness training website.

Call Tracking

screenshot of wordpress gutenberg block editor

Content Development

Most personal trainer websites have just a few pages. This doesn’t give you much space to tell search engines or your prospects much about your coaching services. If this describes you, consider adding some new pages to your website. Consider creating separate pages that go into detail about strength training or weight loss. A before-and-after photo page can bring your results to life. Create a separate page to optimize for each of these.

Do you need help with your personal training website’s SEO? Contact us for a free 30 minute consultation. We’re here to help you.


Let’s Talk


Contact us to schedule a demo of the Jess DIY SEO platform or learn about full-service SEO options.