SEO for Painters | Painting Contractor SEO | Jess SEO Tool

SEO for Painters

& Painting Contractors

When homeowners and facilities managers need a painter, they head to a search engine to find one.
Learn how you can use SEO and get more business for your painting company.

Exactly What is SEO?


SEO, or known as Search Engine Optimization, helps get your website to appear in search engine results when people are searching for keywords like “painters,” “licensed painting contractors,” “commercial painter” and other terms people enter when searching for help with interior or exterior painting.
Man analyzing Google Analytics Goals with tips from Jess
The Cost

What Does SEO for Painting Companies Cost?


Help from a pro costs between $500-750 (or even more per month), and your actual cost will depend on the scope of the SEO engagement.

If you have a small budget, need a more affordable solution, and have some time to work on your marketing, consider a DIY SEO for painters like the one offered by Jess. For $50 per month, you get step-by-step instructions that shows you exactly how to optimize your painting company website yourself, analytics tracking that measures your results, and access to “Office Hours” webinars to get tips from our SEO experts.

If you have zero budget, there are many resources that can help you get started. Check out our free SEO course, and you can also sign up for our newsletter to get SEO and other marketing tips.

Talk to an SEO Expert About Your Options


How It Works

How Does SEO Make My Painting Company Website Rank Better?


SEO involves making many small changes to the pages on your painting services website that makes them more likely to rank higher in the search engines. When users type in keywords, they are really asking questions. Pages that answer these questions better, load quickly, securely, and without errors, and are viewed as more trustworthy by search engines are more likely to rank higher.

In theory, it’s pretty straightforward, but it takes time to SEO your painting company website. It involves:

  • Making sure your current website thoroughly describes the painting services you provide
  • Improving user experience throughout your website
  • Showing your website is authoritative and trustworthy
  • Developing new content on your website that describes your painting services in more detail or that educates your prospects and customers

The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.


On Page Optimization
Screenshot showing keyword research for professional painters

Keyword Research

On-page optimization involves knowing what terms people use when searching for a painting company and making sure you use these words and phrases on your painting contractor site. The first step is keyword research which helps you know exactly what people are searching for and how often. “Painter company” is the most popular keyword phrase people search for when they are looking for painting and “painting contractor” is the second most popular. It also helps you know about more specific keywords people use to search. For example, they search for residential and commercial painters and also for help painting stucco, drywall, fences, popcorn ceilings, and more. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform like Jess that offers specific suggestions just for painting companies.


Technical SEO

Technical SEO makes sure your site is fast, secure, and can be crawled by search engines. Google’s Page Experience update update scheduled to go live in June, 2021 makes technical SEO a bigger priority than ever. Contact your web developer if your site isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing your images so they are as small as possible as well compressed and optimized for use on your painting website.

Call Tracking

screenshot of wordpress gutenberg block editor

Content Development

Many painters’ websites have just a few pages. This doesn’t give you much space to tell search engines or your prospects much about your painting business. If this describes you, consider adding some new pages to your website that describe your interior and exterior painting services and what types of surfaces you can paint.


Let’s Talk


Contact us to schedule a demo of the Jess DIY SEO platform or learn about full-service SEO options.