SEO for Massage Therapists | DIY SEO for Massage Websites

SEO for

Massage Therapists

When people are in pain, need relief from stress or tension, or just want to pamper themselves, they turn to search engines to find a massage therapist. Learn how you can use SEO and get more business for your massage practice.

Exactly What is SEO?


SEO, known as Search Engine Optimization, helps get your massage therapy website to appear in search engine results when people are searching for keywords like “massage near me,” “reflexology,” “Swedish massage” and other terms people enter when searching for a massage.
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The Cost

What Does SEO for Massage Therapists Cost?


Help from a pro SEO costs anywhere between $500-750 (or even more per month), and your actual cost will depend on how much time the firm spends doing your SEO.

If you have a small budget, need a more affordable solution, and are willing to invest some time to learn, consider a DIY platform like the one offered by Jess. For $29 per month, you get step-by-step instructions that show you exactly how to optimize your massage therapy website yourself, analytics tracking that measures your results, and access to “Office Hours” webinars to get tips from our spa and massage SEO experts.

If you have zero budget, there are many resources that can help you get started. Check out this SEO for beginners tutorial. You can also sign up for our newsletter to get SEO and other marketing tips.

Talk to an SEO Expert About Your Options


How It Works

How Does SEO Make My Massage Website Rank Better?


SEO involves making small changes to the pages on your bodywork website that makes them more likely to rank higher in the search engines. When users type in keywords like “massage therapist near me,” they are really asking the question, “Where can I get a massage near me?” Pages that answer this question well, load quickly, securely, and without any errors, and are viewed as more trustworthy by search engines are more likely to rank higher in search engine results when people search for a massage or spa near them. In theory, it’s pretty straightforward, but it takes time to SEO your massage therapy website. It involves:

  • Making sure your current website thoroughly describes all of the types of massage services you provide
  • Improving user experience throughout your website
  • Showing your massage practice website is authoritative and trustworthy
  • Developing new content on your website that describes your massage services in more detail or that educates your prospects and customers about the latest trends in stress and pain relief.

The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.


On Page Optimization
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Keyword Research

On-page optimization of your massage websites involves knowing what terms people use when searching for you and making sure you use these words and phrases on your massage site. The first step is keyword research which helps you know exactly what people are searching for and how often. “Massage” is the most popular keyword phrase people search for when they are looking for a massage and “massages near me” is the second most popular. It also helps you to know about more specific keywords people use to search. For example, they search for reflexology and couples massages and also for specific types of massages like deep tissue, myofascial, Swedish, and shiatsu massage. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to add title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform that offers specific suggestions just for massage practices, like Jess.


Technical SEO

Technical SEO makes sure your site loads quickly and securely and can be crawled by search engines. Google’s Page Experience update scheduled to go live in June, 2021 makes technical SEO a bigger priority than ever. Contact your web developer if your massage company’s website isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing images on the website so they are as small as possible as well compressed and optimized for use on the internet.

Call Tracking

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Content Development

Many massage websites have just a few pages. This doesn’t give you much space to tell search engines or your prospects much about all of the types of massages you offer or your own specialties. If this describes you, consider adding some new pages to your website that showcase your various massage services. Don’t forget to specifically mention that you customize massages and will focus on your patient’s neck, back, or feet at their request.


Let’s Talk


Contact us to schedule a demo of the Jess DIY SEO platform or learn about full-service SEO options.