SEO for Landscaping
& Lawn Care CompaniesWhen people decide it’s time to get help with lawn maintenance and design, they use a search engine to find a landscaper or lawn care service.
Learn how you can use SEO and get more business for your landscaping company.
What is SEO?
SEO, short for Search Engine Optimization, helps get your landscaping company website to appear in search engine results when people are searching for keywords like “landscaper,” “landscaping company,” “lawn care” and other terms people enter when searching for landscaping services.
What Does SEO for Landscaper Websites Cost?
Help from a pro costs between $500-750 (or even more per month), and your actual cost will depend on the scope of the SEO engagement.
Most landscapers have a small budget and need a more affordable solution. If you have some time to work on your marketing, consider a DIY SEO option for landscaping companies like the one offered by Jess. For $29 per month, you get step-by-step instructions that show you exactly how to optimize your landscaping services website yourself, analytics tracking that measures your results, and access to “Office Hours” webinars to get tips from our SEO experts.
How Does SEO Make My Landscaping Company Website Rank Better?
SEO involves making many small changes to the pages on your landscaping business website that makes them more likely to rank higher in the search engines. When users type in keywords, they are really asking questions. Pages that answer these questions better, load quickly, securely, and without errors, and are viewed as more trustworthy by search engines are more likely to rank higher.
In theory, it’s pretty straightforward, but it takes time to optimize your gym website. It involves:
- Making sure your current website thoroughly describes all of your landscaping services
- Improving user experience throughout your website
- Showing your website is authoritative and trustworthy
- Developing new content on your website that describes what makes your landscaping business different in more detail or that educates your prospects and customers about lawn care or landscape design
The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.
On-Page Optimization
Keyword Research
On-page optimization involves knowing what terms people use when searching for someone to cut their lawn or design their landscaping and making sure you use these words and phrases on your website. The first step is keyword research which helps you know exactly what people are searching for and how often. “Landscaping” is the most popular keyword phrase people search for when they are looking for businesses like yours and “landscaper near me” is the second most popular. It also helps you know about more specific keywords people use to search. For example, people search for affordable landscapers. They also look for landscapers that offer hardscaping, edging, sod, and landscaping that’s drought tolerant. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform with suggestions specifically for landscapers, like Jess.
Technical SEO
Technical SEO makes sure your site is fast, secure, and can be crawled by search engines. Google’s Page Experience update scheduled to go live in June, 2021 makes technical SEO a bigger priority than ever. Contact your web developer if your commercial cleaning site isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing your images so they are as small as possible as well compressed and optimized for use on your landscaping company website.
Content Development
Most landscaping company websites are just a few pages. This doesn’t give you much space to tell search engines or your prospects much about your services, service area, and rates. If this describes you, consider adding some new pages to your website. Consider creating separate pages that go into detail about specific services. A before-and-after photo page can bring your landscaping results to life. Create a separate page to optimize for each of these. Do you need help with your landscaping business website’s SEO? Contact us for a free 30 minute consultation. We’re here to help you.
