SEO for Cleaning Companies
& Janitorial ServicesWhen someone is looking for help cleaning their office or commercial property, they head to a search engine to find a janitorial service. Get more business for your janitorial services company with our affordable SEO software tool.
What is SEO?
SEO, or known as Search Engine Optimization, helps get your website to appear in search engine results when people are searching for keywords like “janitorial services,” “commercial cleaning,” “office cleaning companies” and other terms people enter when searching for help with commercial cleaning jobs.
What Does SEO for Janitorial Companies Cost?
Help from a pro costs between $500-750 (or even more per month), and your actual cost will depend on the scope of the SEO engagement.
If you have a small budget, need a more affordable solution, and have some time to work on your marketing, consider a DIY SEO software tool for janitorial companies like the one offered by Jess. For $29 per month, you get step-by-step instructions that show you exactly how to optimize your janitorial services website yourself, analytics tracking that measures your results, and access to “Office Hours” webinars to get tips from our SEO experts.
How Does SEO Make My Janitorial Company Website Rank Better?
SEO involves making many small changes to the pages on your commercial cleaning website that makes them more likely to rank higher in the search engines. When users type in keywords, they are really asking questions. Pages that answer these questions better, load quickly, securely, and without errors, and are viewed as more trustworthy by search engines are more likely to rank higher.
In theory, it’s pretty straightforward, but it takes time to SEO your janitorial company website. It involves:
- Making sure your current website thoroughly describes all the cleaning services your company provides
- Improving user experience throughout your website
- Showing your website is authoritative and trustworthy
- Developing new content on your website that describes your janitorial services in more detail or that educates your prospects and customers about cleaning
The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.
On-Page Optimization
Keyword Research
On-page optimization involves knowing what terms people use when searching for janitorial services and making sure you use these words and phrases on your site. The first step is keyword research which helps you know exactly what people are searching for and how often. “Janitorial services” is the most popular keyword phrase people search for when they are looking for cleaning and “commercial cleaning” is the second most popular. It also helps you know about more specific keywords people use to search. For example, they search for medical office, green, and reliable cleaning services as well as for pricing and quotes. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform for janitorial companies, like Jess.
Technical SEO
Technical SEO makes sure your site is fast, secure, and can be crawled by search engines. Google’s Page Experience update scheduled to go live in June, 2021 makes technical SEO a bigger priority than ever. Contact your web developer if your commercial cleaning site isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing your images so they are as small as possible as well compressed and optimized for use on your commercial cleaning company website.
Content Development
Some janitorial websites have a wealth of information, but some have just a few pages. This doesn’t give you much space to tell search engines or your prospects much about your specific practice. If this describes you, consider adding some new pages to your company’s website that describe your specific offerings including deep, restaurant, or eco-friendly cleaning services.
Do you need help with your janitorial company’s website SEO? Contact us for a free 30 minute consultation. We’re here to help you.