SEO for House Cleaners

& House Cleaning Companies

When people decide it’s time to get help with housework or deep cleaning, they use a search engine to find a house cleaning service.


Learn how you can use SEO and get more business for your house cleaning company or maid service.

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What is SEO?

SEO, short for Search Engine Optimization, helps get your housekeeping company website to appear in search engine results when people are searching for keywords like “house cleaning,” “maid service,” “deep cleaning” and other terms people enter when searching for landscaping services.

Woman working on computer with screen showing Google Analytics
The Cost

What Does SEO for House Cleaning Websites Cost?

Help from a pro costs between $500-750 (or even more per month), and your actual cost will depend on the scope of the SEO engagement.

Most housekeepers and cleaning services need a more affordable solution. If you have some time to work on your marketing, consider a DIY SEO option for house cleaning companies like the one offered by Jess. For $29 per month, you get step-by-step instructions that show you exactly how to optimize your house keeping website yourself, analytics tracking that measures your results, and access to “Office Hours” and webinars to get tips from our SEO experts.

How It Works

How Does SEO Make My House Cleaning Company Website Rank Better?

SEO involves making many small changes to the pages on your house cleaning business website that makes them more likely to rank higher in the search engines. When users type in keywords, they are really asking questions. Pages that answer these questions better, load quickly, securely, and without errors, and are viewed as more trustworthy by search engines are more likely to rank higher.

In theory, it’s pretty straightforward, but it takes time to optimize your cleaning service website. It involves:

  • Making sure your current website thoroughly describes all of your residential cleaning services
  • Improving user experience throughout your website
  • Showing your website is authoritative and trustworthy
  • Developing new content on your website that describes what makes your house cleaning business different in more detail or that educates your prospects and customers about green cleaning options

The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.


On-Page Optimization

Screenshot of keyword research for house cleaning companies

Keyword Research

On-page optimization involves knowing what terms people use when searching for someone to clean their home weekly or after a move out and making sure you use these words and phrases on your website. The first step is keyword research which helps you know exactly what people are searching for and how often. “Cleaning service near me” is the most popular keyword phrase people search for when they are looking for businesses like yours and “house cleaning service” is the second most popular. It also helps to know about more specific keywords people use to search. For example, people search for affordable house cleaning. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform with suggestions specifically for small house cleaning services, like Jess.

Technical SEO

Technical SEO makes sure your site is fast, secure, and can be crawled by search engines. Google’s Page Experience that went live in June, 2021 makes technical SEO a bigger priority than ever. Contact your web developer if your site isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing images of your studio and staff so they are as small as possible as well compressed and optimized for use on your cleaning company website.

Call Tracking

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Content Development

Most home cleaning company websites are just a few pages. This doesn’t give you much space to tell search engines or your prospects much about your services, service area, and rates. If this describes you, consider adding some new pages to your website. Consider creating separate pages that go into detail about specific services and the cleaning products you use. Create a separate page to optimize for each cleaning service.
Do you need help with your cleaning business website’s SEO? Contact us for a free 30 minute consultation. We’re here to help you.

Let’s Talk

Contact us to schedule a demo of the Jess DIY SEO platform or learn about full-service SEO options.

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