SEO for Home Remodeling Contractors

& Home Improvement Companies

When homeowners want to do a kitchen or bath renovation or find someone to build a deck, patio, or other addition, they head to a search engine to find a professional home improvement company.


Learn how you can use SEO and get more business for your home renovation service company.

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Exactly What is SEO?

SEO, or known as Search Engine Optimization, helps get your website to appear in search engine results when people are searching for keywords like “additions,” “remodeling,” “home renovations” and other terms people enter when searching for help improving a home’s interior or exterior living spaces.
Woman working on computer with screen showing Google Analytics
The Cost

What Does SEO for Home Improvement Companies Cost?

Professional help costs $500-1000 (or even more per month), depending on the scope of the engagement.

If you have a small budget, need a more affordable solution, and have some time to work on your marketing, consider a DIY SEO for home improvement contractors like the one offered by Jess. For $29 per month, you get step-by-step instructions that show you exactly how to optimize your home renovation service company website yourself, analytics tracking that measures your results, and access to “Office Hours” webinars to get tips from our SEO experts.

How It Works

How Does SEO Make My Home Improvement Website Rank Better?

SEO involves making many small changes to the pages on your contractor company website that makes them more likely to rank higher in the search engines. When users type in keywords, they are really asking questions. Pages that answer these questions better, load quickly, securely, and without errors, and are viewed as more trustworthy by search engines are more likely to rank higher.

In theory, it’s pretty straightforward, but it takes time to SEO your home renovation service company website. It involves:

  • Making sure your current website thoroughly describes the home improvement services you provide
  • Improving user experience throughout your website
  • Showing your website is authoritative and trustworthy
  • Developing new content on your website that describes the types of home improvement projects you specialize in executing in more detail or that educates your prospects and customers about the cost and project management process types of home renovation projects

The above outcomes are achieved through SEO tactics called on-page optimization, technical SEO, link building, and content development.

On Page Optimization
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Keyword Research

On-page optimization involves knowing what terms people use when searching for home improvements and making sure you use these words and phrases on your site. The first step is keyword research which helps you know exactly what people are searching for and how often. “Bathroom remodel” is the most popular keyword phrase people search for when they are looking for home improvements and “decks” is the second most popular. It also helps you know about more specific keywords people use to search. For example, they search for basement, living room, bathroom, and kitchen renovations. Next, you place keywords on your page in your site’s title tag, meta description, page text, and headings. While there are plenty of keyword research tools and articles on how to title tags, you will get better results and save hours of time by hiring an SEO pro or leveraging a DIY SEO platform for home improvement companies, like Jess.

Technical SEO

Technical SEO makes sure your site is fast, secure, and can be crawled by search engines. Google’s Page Experience update, which went live in June 2021, makes technical SEO a bigger priority than ever. Contact your web developer if your site isn’t secure or if it seems slow. They should be able to help you speed it up. You can also improve site speed yourself by editing your images so they are as small as possible as well compressed and optimized for use on your home improvement company website.

Call Tracking

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Content Development

Many contractor websites have just a few pages. This doesn’t give you much space to tell search engines or your prospects much about your business. If this describes you, consider adding some new pages to your website. Consider adding pages to your website that describe all of the interior and exterior renovation services you offer. For example, if you build decks and patios, create a separate page for each and show examples of previous jobs. Do you need help with your home improvement company’s SEO? Contact us for a free 30 minute consultation. We’re here to help you.

Let’s Talk

Contact us to schedule a demo of the Jess DIY SEO platform or learn about full-service SEO options.